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Articles (114)

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Select article: Selling with “Satisfaction Guaranteed”

Retricted access

Research article

First published 1999-05

Selling with “Satisfaction Guaranteed”

Gila E. Fruchter, Eitan Gerstner

Journal of Service Research

Select article: Student Satisfaction Guarantees: An Empirical Examination of Attitudes,Antecedents,and Consequences

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Research article

First published 2002-08

Student Satisfaction Guarantees: An Empirical Examination of Attitudes,Antecedents,and Consequences

Dwayne D. Gremler, Michael A. McCollough

Journal of Marketing Education

Select article: Guaranteeing Student Satisfaction: An Exercise in Treating Students as Customers

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Research article

First published 1999-08

Guaranteeing Student Satisfaction: An Exercise in Treating Students as Customers

Michael A. McCollough, Dwayne D. Gremler

Journal of Marketing Education

Select article: Satisfaction Guaranteed

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Research article

First published 2006-12

Satisfaction Guaranteed

Michael E.R. Nicholls, Catherine A. Orr, Matia Okubo [...]

Psychological Science

Select article: Book Review: Customer Satisfaction Guaranteed

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Review article

First published 1989-11

Book Review: Customer Satisfaction Guaranteed

G.W

Cornell Hospitality Quarterly

Select article: The Influence of Failure Severity and Employee Effort on Service Recovery in a Service Guarantee Context

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Research article

First published 2010-11

The Influence of Failure Severity and Employee Effort on Service Recovery in a Service Guarantee Context

Lisa McQuilken

Australasian Marketing Journal

Select article: Returns Policy and Quality Risk in E‐Business

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Research article

First published 2012-05

Returns Policy and Quality Risk in E‐Business

Lu Hsiao, Ying‐Ju Chen

Production and Operations Management

Select article: Book Reviews : Satisfaction Guaranteed: The Making of the American Mass Market by Susan Strasser (New York: Pantheon Books,1989,339 pp.,$24.95)

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Review article

First published 1991-06

Book Reviews : Satisfaction Guaranteed: The Making of the American Mass Market by Susan Strasser (New York: Pantheon Books,1989,339 pp.,$24.95)

Mary R. Zimmer

Journal of the Academy of Marketing Science

Select article: Designing Service Guarantees With Construal Fit

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Review article

First published 2013-5

Designing Service Guarantees With Construal Fit

Liyin Jin, Yanqun He

Journal of Service Research

Select article: THE MARKET SHARE IMPACT OF SERVICE FAILURES

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Research article

First published 1999-09

THE MARKET SHARE IMPACT OF SERVICE FAILURES

Julie M. Hays, Arthur V. Hill

Production and Operations Management

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