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Review article

First published 2013-2

Achieving Service-Sales Ambidexterity

Ting Yu, Paul G. Patterson, Ko de Ruyter

Journal of Service Research

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Editorial

First published 2020-2

The Intersection of Service and Sales: The Increased Importance of Ambidexterity

Adam Rapp, Thomas L. Baker, Nathaniel N. Hartmann [...]

Journal of Service Research

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Research article

First published 2020-2

Service-Sales Ambidexterity: Evidence,Practice,and Opportunities for Future Research

Ko de Ruyter, Debbie Isobel Keeling, Ting Yu

Journal of Service Research

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Research article

First published 2017-2

The Role of the Sales-Service Interface and Ambidexterity in the Evolving Organization

Adam A. Rapp, Daniel G. Bachrach, Karen E. Flaherty [...]

Journal of Service Research

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Research article

First published 2017-11

Is There a Dark Side of Ambidexterity? Implications of Dueling Sales and Service Orientations

Colin B. Gabler, Jessica L. Ogilvie, Adam Rapp [...]

Journal of Service Research

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Research article

First published 2012-1

Generating Sales While Providing Service: A Study of Customer Service Representatives' Ambidextrous Behavior

Claudia Jasmand, Vera Blazevic, Ko de Ruyter

Journal of Marketing

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Research article

First published 2020-2

When Sales Becomes Service: The Evolution of the Professional Selling Role and an Organic Model of Frontline Ambidexterity

Douglas E. Hughes, Jessica L. Ogilvie

Journal of Service Research

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Research article

First published 2020-2

The Ambidextrous Sales Force: Aligning Salesperson Polychronicity and Selling Contexts for Sales-Service Behaviors and Customer Value

Ryan Mullins, Raj Agnihotri, Zachary Hall

Journal of Service Research

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Research article

First published 2020-2

Firm Actions to Develop an Ambidextrous Sales Force

Nikolaos G. Panagopoulos, Adam Rapp, Michael A. Pimentel

Journal of Service Research

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Research article

First published 2021-11

Proactive Value Co-Creation via Structural Ambidexterity: Customer Success Management and the Modularization of Frontline Roles

Bryan Hochstein, Nawar N. Chaker, Deva Rangarajan [...]

Journal of Service Research

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