Sage Journals: Discover world-class research

Retricted access

Research article

First published 2017-5

How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?

Hannes Datta, Kusum L. Ailawadi, Harald J. van Heerde

Journal of Marketing

Retricted access

Research article

First published 2023-5

Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?

Koushyar Rajavi, Tarun Kushwaha, Jan-Benedict E.M. Steenkamp

Journal of Marketing

Retricted access

Research article

First published 2005-3

Sales Promotions Effects on Consumer-Based Brand Equity

Mariola Palazn-Vidal, Elena Delgado-Ballester

International Journal of Market Research

Retricted access

Research article

First published 2018-12

Impact of Sales Promotion’s Benefits on Brand Equity: An Empirical Investigation

Somesh Kumar Sinha, Priyanka Verma

Global Business Review

Retricted access

Research article

First published 2017-8

Understanding the Role of Store Image in Influencing Customer-based Brand Equity and Its Dimensions in Indian Sportswear Industry

Rajesh Sharma

Management and Labour Studies

Retricted access

Research article

First published 2008-11

Customer Equity Drivers and Future Sales

Verena Vogel, Heiner Evanschitzky, B. Ramaseshan

Journal of Marketing

Retricted access

Research article

First published 2011-3

The Codevelopment of Trademark Law and the Concept of Brand Marketing in the United States before 1946

Ross D. Petty

Journal of Macromarketing

Retricted access

Research article

First published 2024-3

Implementation of Quitline Financial Incentives to Increase Counseling Sessions Among Adults Who Use Menthol Tobacco Products

Dana E. Bourne, Rhonda Williams, Lisa Osbahr [...]

Health Promotion Practice

Search results