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Articles (112)

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1-10 of 112 results for sales sensitivity

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Select article: Sales Promotion Types and Customer Sensitivity

Retricted access

Research article

First published 2001-7

Sales Promotion Types and Customer Sensitivity

Harsh V Verma

Paradigm: A Management Research Journal

Select article: Sensitivity of Corporate Sales to Income Changes

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Research article

First published 1962-1

Sensitivity of Corporate Sales to Income Changes

Gerald W. Groepper

Journal of Marketing

Select article: Do mergers and acquisitions disrupt marketing capabilities?

Open access

Research article

First published 2025-1

Do mergers and acquisitions disrupt marketing capabilities?

Rama Krishna Reddy, Sung-Jin Park, Vishal Bindroo

BRQ Business Research Quarterly

Select article: A Pricing Strategy to Promote Sales of Lower Fat Foods in High School Cafeterias: Acceptability and Sensitivity Analysis

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Research article

First published 2002-9

A Pricing Strategy to Promote Sales of Lower Fat Foods in High School Cafeterias: Acceptability and Sensitivity Analysis

Peter Hannan, Simone A. French, Mary Story [...]

American Journal of Health Promotion

Select article: An International Study of Culture,Gender,and Moral Ideology on Sales Ethics Evaluations: How Should Educators Respond?

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Research article

First published 2018-12

An International Study of Culture,Gender,and Moral Ideology on Sales Ethics Evaluations: How Should Educators Respond?

Youngsu Lee, Timothy Heinze, Casey Donoho [...]

Journal of Marketing Education

Select article: Ethical Sensitivity to Stakeholder Interests: A Cross-Cultural Comparison

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Research article

First published 2001-04

Ethical Sensitivity to Stakeholder Interests: A Cross-Cultural Comparison

Jeffrey G. Blodgett, Long-Chuan Lu, Gregory M. Rose [...]

Journal of the Academy of Marketing Science

Select article: Lateral Asymmetry and Tactile Sensitivity

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Research article

First published 1988-8

Lateral Asymmetry and Tactile Sensitivity

Karen L. Kaplan-Solms, Michael M. Saling

Perceptual and Motor Skills

Select article: Estimating the Willingness to Pay of Industrial Firms for Japanese Industrial Parks

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Research article

First published 2013-10

Estimating the Willingness to Pay of Industrial Firms for Japanese Industrial Parks

Ryo Itoh

Urban Studies

Select article: Founding Resources and Intentional Exit Sales Strategies

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Research article

First published 2016-12

Founding Resources and Intentional Exit Sales Strategies

Lumina S. Albert, Dawn R. DeTienne

Group & Organization Management

Select article: The Personal Selling Ethics Scale: Revisions and Expansions for Teaching Sales Ethics

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Other

First published 2011-4

The Personal Selling Ethics Scale: Revisions and Expansions for Teaching Sales Ethics

Casey Donoho, Timothy Heinze

Journal of Marketing Education

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