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Research article

First published 1975-8

Sales Response as a Function of Territorial Potential and Sales Representative Workload

Henry C. Lucas, Charles B. Weinberg, Kenneth W. Clowes

Journal of Marketing Research

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Note

First published 1987-2

Advertising Quality in Sales Response Models

Stephen J. Arnold, Tae H. Oum, Bohumir Pazderka [...]

Journal of Marketing Research

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Research article

First published 1976-11

White and Black Consumer Sales Response to Black Models

Paul J. Solomon, Ronald F. Bush, Joseph F. Hair

Journal of Marketing Research

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Research article

First published 2018-6

Effect of Encumbrances on Response to Sales Promotions

Surajit Ghosh Dastidar, Prasenjit Chakravarty

FIIB Business Review

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Research article

First published 1964-5

The Responsiveness of Food Sales to Shelf Space Changes in Supermarkets

Keith Cox

Journal of Marketing Research

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Note

First published 1987-5

Territory Sales Response Models: Stability over Time

Adrian B. Ryans, Charles B. Weinberg

Journal of Marketing Research

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Research article

First published 1998-5

Determining Segmentation in Sales Response across Consumer Purchase Behaviors

Randolph E. Bucklin, Sunil Gupta, S. Siddarth

Journal of Marketing Research

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Research article

First published 1972-5

Multivariate Analysis of Sales Responses of Competing Brands to Advertising

Neil E. Beckwith

Journal of Marketing Research

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Research article

First published 1989-09

Effects of Sales Presentation Topic on Cognitive Responses in Industrial Buying Groups

William R. Forrester, William B. Locander

Journal of the Academy of Marketing Science

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Research article

First published 2024-3

Enabling Comparability of Responses in International Sales Force Surveys: Evidence from a Cross-National Survey of Salespeople and Sales Managers

Mohsen Pourmasoudi, Phillip Wiseman, Michael Ahearne [...]

Journal of International Marketing

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