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Research article

First published 2024-5

The Effects of Comparative Reviews on Product Sales

Min Zhang, Yuzhuo Li, Lin Sun [...]

Journal of Interactive Marketing

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Research article

First published 2010-8

Managing Sales Force Product Perceptions and Control Systemsinthe Success of New Product Introductions

Michael Ahearne, Adam Rapp, Douglas E. Hughes [...]

Journal of Marketing Research

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Research article

First published 2023-6

Product evolution analysis for design adaptation using big sales data

Jian Zhang, Guang Xie, Qingjin Peng [...]

Proceedings of the Institution of Mechanical Engineers,Part B: Journal of Engineering Manufacture

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Research article

First published 2012-09

A Sales Forecast Model for Short‐Life‐Cycle Products: New Releases at Blockbuster

Casey Chung, Shun‐Chen Niu, Chelliah Sriskandarajah

Production and Operations Management

Open access

Research article

First published 2022-5

Virtual Reality in New Product Development: Insights from Prelaunch Sales Forecasting for Durables

Nathalie Harz, Sebastian Hohenberg, Christian Homburg

Journal of Marketing

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Other

First published 2011-7

Restructuring Fixed and Variable Pay in Sales Organizations: A Product Life Cycle Approach

Pankaj M. Madhani

Compensation & Benefits Review

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Research article

First published 2024-7

Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales

Xian Gu, Xiaoxi Zhang, P.K. Kannan

Journal of Marketing

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Research article

First published 2010-9

Sales,Marketing,and Research-and-Development Cooperation across New Product Development Stages: Implications for Success

Holger Ernst, Wayne D. Hoyer, Carsten Rübsaamen

Journal of Marketing

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Research article

First published 2011-5

It's Got the Look: The Effect of Friendly and Aggressive “Facial” Expressions on Product Liking and Sales

Jan R. Landwehr, Ann L. McGill, Andreas Herrmann

Journal of Marketing

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Research article

First published 2019-03

A Fixed Rate Production Problem with Poisson Demand and Lost Sales Penalties

Bruce Faaland, Mark McKay, Thomas Schmitt

Production and Operations Management

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