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Retricted access

Research article

First published 2026

Sales Content Platforms and Opportunity Conversion

Nathaniel N Hartmann, Heiko Wieland, Nawar N Chaker [...]

Production and Operations Management

Retricted access

Research article

First published 2016-06

Managing the Revenue of Sales Platforms: Insights into Service Fees

Justin Jia

Production and Operations Management

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Research article

First published 2021-8

Investigating the Role of Product Assortment in Technology-Enabled Sales Platforms

Jacquelyn S. Thomas, Sandy D. Jap, William R. Dillon [...]

Journal of Interactive Marketing

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Research article

First published 2019-8

Sales Force Compensation Design for Two-Sided Market Platforms

Hemant K. Bhargava, Olivier Rubel

Journal of Marketing Research

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Research article

First published 2017-02

A Mobile Platform's In‐App Advertising Contract Under Agency Pricing for App Sales

Lin Hao, Hong Guo, Robert F. Easley

Production and Operations Management

Retricted access

Research article

First published 2016-6

The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform,Product,and Metric Factors

Ana Babić Rosario, Francesca Sotgiu, Kristine De Valck [...]

Journal of Marketing Research

Retricted access

Research article

First published 2019-8

The Impact of Adding Online-to-Offline Service Platform Channels on Firms’ Offline and Total Sales and Profits

Sha Zhang, Koen Pauwels, Chenming Peng

Journal of Interactive Marketing

Retricted access

Research article

First published 2022-5

Halo or Cannibalization? How New Software Entrants Impact Sales of Incumbent Software in Platform Markets

B.J. Allen, Richard T. Gretz, Mark B. Houston [...]

Journal of Marketing

Open access

Research article

First published 2024-4

TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform

Anja Lambrecht, Catherine Tucker, Xu Zhang

Journal of Marketing Research

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Research article

First published 2024-3

Live Streaming Use and International Seller Sales Performance: An Information Economics Perspective

Ye Yu, Jason Lu Jin, Meitong Dong [...]

Journal of International Marketing

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