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Research article

First published 2024-11

Commit on Effort or Sales? Value of Commitment in Live-streaming E-commerce

Yongbo Xiao, Jing Yu, Sean X Zhou

Production and Operations Management

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Research article

First published 2024-01-10

Pricing and coordination in a dual-channel supply chain considering internet celebrity’s sales effort and personal influence

Tianwen Chen, Ronghu Zhou, Haoliang Chen [...]

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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Research article

First published 1994-4

The Effect of Effort on Sales Performance and Job Satisfaction

Steven P. Brown, Robert A. Peterson

Journal of Marketing

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Research article

First published 1977-2

A Management-Oriented Model for Allocating Sales Effort

A. Parasuraman, Ralph L. Day

Journal of Marketing Research

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Research article

First published 1989-01

An Empirical Investigation of Salespeople's Performance,Effort and Selling Method During A Sales Contest

Sandra Hile Hart, William C. Moncrief, A. Parasuraman

Journal of the Academy of Marketing Science

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Research article

First published 2020-04-30

Analysis of green supply chain considering green degree and sales effort with uncertain demand

Rong Gao, Zanmei Zhang

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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Book review

First published 1959-1

Book Review: Targeting Sales Effort

Richard D. Crisp

Journal of Marketing

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Research article

First published 1966-8

A Behavioral Experiment in Sales Effort Allocation

Paul E. Green, Michael H. Halbert, Patrick J. Robinson

Journal of Marketing Research

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Research article

First published 1993-2

The Motivational Impact of Sales Quotas on Effort

Jhinuk Chowdhury

Journal of Marketing Research

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Research article

First published 2020-8

The Joint and Multilevel Effects of Training and Incentives from Upstream Manufacturers on Downstream Salespeople’s Efforts

Sarah Magnotta, Brian Murtha, Goutam Challagalla

Journal of Marketing Research

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