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Research article

First published 2006-11

A Three-Stage Model of Integrated Marketing Communications at the Marketing-Sales Interface

Timothy M. Smith, Srinath Gopalakrishna, Rabikar Chatterjee

Journal of Marketing Research

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Research article

First published 2008-3

Configurations of Marketing and Sales: A Taxonomy

Christian Homburg, Ove Jensen, Harley Krohmer

Journal of Marketing

Open access

Research article

First published 2025-11

Value-Partitioning of Sales Contribution in Business Markets

Huanhuan Shi, Shrihari Sridhar, Rajdeep Grewal

Production and Operations Management

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Research article

First published 2018-7

Sales-to-Marketing Job Transitions

Jeff S. Johnson, Joseph M. Matthes

Journal of Marketing

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Research article

First published 2025-9

Sales Pipeline Technology: Automated Lead Nurturing

Johannes Habel, Nathaniel N. Hartmann, Phillip Wiseman [...]

Journal of Marketing

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Review article

First published 2013-2

Employee Collaboration,Learning Orientation,and New Service Development Performance

Horace L. Melton, Michael D. Hartline

Journal of Service Research

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Research article

First published 2009-03

Managing Functional Biases in Organizational Forecasts: A Case Study of Consensus Forecasting in Supply Chain Planning

Rogelio Oliva, Noel Watson

Production and Operations Management

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Other

First published 2008-04

`Click here': the impact of new media on the encoding of persuasive messages in direct marketing

Ming Cheung

Discourse Studies

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Research article

First published 1997-09

Compiling Internet expert resources: a case study towards a meta-index of subject experts in business information

Michel Bauwens

Business Information Review

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Research article

First published 2023-6

Product evolution analysis for design adaptation using big sales data

Jian Zhang, Guang Xie, Qingjin Peng [...]

Proceedings of the Institution of Mechanical Engineers,Part B: Journal of Engineering Manufacture

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