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Articles (38)

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1-10 of 38 results for sales–marketing alignment

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Select article: How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?

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Research article

First published 2017-5

How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?

Hannes Datta, Kusum L. Ailawadi, Harald J. van Heerde

Journal of Marketing

Select article: The Sales Lead Black Hole: On Sales Reps' Follow-Up of Marketing Leads

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Research article

First published 2013-1

The Sales Lead Black Hole: On Sales Reps' Follow-Up of Marketing Leads

Gaurav Sabnis, Sharmila C. Chatterjee, Rajdeep Grewal [...]

Journal of Marketing

Select article: A Broadened Sales Curriculum: Exploratory Evidence

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Research article

First published 2004-12

A Broadened Sales Curriculum: Exploratory Evidence

Birgit Leisen, Michael J. Tippins, Bryan Lilly

Journal of Marketing Education

Select article: Sales Pressure and Ethical Selling: Moral Reasoning Framework for Business and Marketing Decisions

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Research article

First published 2025

Sales Pressure and Ethical Selling: Moral Reasoning Framework for Business and Marketing Decisions

Pranav Kumar, Vazeerjan Begum, Anu Vij [...]

FIIB Business Review

Select article: Sales Organization Culture,Compensation Strategy and Firm Valuation

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Research article

First published 2015-7

Sales Organization Culture,Compensation Strategy and Firm Valuation

Pankaj M. Madhani

Compensation & Benefits Review

Select article: Managing Internal Marketing Channel Conflict: A Proposal for Narrative Epistemology

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Research article

First published 2019-8

Managing Internal Marketing Channel Conflict: A Proposal for Narrative Epistemology

Asad Aman

Global Business Review

Select article: Design and Governance of Multichannel Sales Systems: Financial Performance Consequences in Business-to-Business Markets

Open access

Research article

First published 2020-12

Design and Governance of Multichannel Sales Systems: Financial Performance Consequences in Business-to-Business Markets

Christian Homburg, Arnd Vomberg, Stephan Muehlhaeuser

Journal of Marketing Research

Select article: Employee Collaboration,Learning Orientation,and New Service Development Performance

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Review article

First published 2013-2

Employee Collaboration,Learning Orientation,and New Service Development Performance

Horace L. Melton, Michael D. Hartline

Journal of Service Research

Select article: Niche Sport Sponsorship: Providing the Target Market Sponsors Want?

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Research article

First published 2021-6

Niche Sport Sponsorship: Providing the Target Market Sponsors Want?

Greg Greenhalgh, Tiesha Martin, Allison Smith

Sport Marketing Quarterly

Select article: Coordinated Contract Decisions in a Make‐to‐Order Manufacturing Supply Chain: A Stochastic Programming Approach

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Research article

First published 2013-05

Coordinated Contract Decisions in a Make‐to‐Order Manufacturing Supply Chain: A Stochastic Programming Approach

Yan Feng, Alain Martel, Sophie D'Amours [...]

Production and Operations Management

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