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Research article

First published 2009-1

Product Innovations,Advertising,and Stock Returns

Shuba Srinivasan, Koen Pauwels, Jorge Silva-Risso [...]

Journal of Marketing

Open access

Research article

First published 2025-4

Green Innovation Practices and Guests’ Return Intention: Mediating Roles of Green Image,Guest’s Positive Mood and Satisfaction

Mai Ngoc Khuong, Nguyen Thi Minh Phuong, Tong Nguyen Hoang Phuong

Sage Open

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Research article

First published 2011-7

Performative Evaluation and Social Return On Investment: Potential in Innovative Health Promotion Interventions

Julie Gibson, Anita Jones, Helen Travers [...]

Australasian Psychiatry

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Research article

First published 2018-11

The New Product Portfolio Innovativeness–Stock Returns Relationship: The Role of Large Individual Investors’ Culture

Paola Cillo, David A. Griffith, Gaia Rubera

Journal of Marketing

Open access

Research article

First published 2021

Return of Benefit to Society of Publicly Funded Innovations to Combat COVID-19

Helen Yu

INQUIRY: The Journal of Health Care Organization,Provision,and Financing

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Research article

First published 2023

Customer Perceptions of Firm Innovativeness and Market Performance: A Nation-Level,Longitudinal,Cross-Industry Examination

Timothy Keiningham, Lerzan Aksoy, Alexander Buoye [...]

Journal of Service Research

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Research article

First published 2016-9

Innovation and a Return to the Status Quo

Katharine O. Strunk, Julie A. Marsh, Ayesha K. Hashim [...]

Educational Evaluation and Policy Analysis

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Research article

First published 2018-11

Innovative Biobanks Return Scientific Dividends

Gareth John Macdonald

Genetic Engineering & Biotechnology News

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Research article

First published 2023-7

Innovation Potential,Insider Sales,and IPO Performance: How Firms Can Mitigate the Negative Effect of Insider Selling

Zixia Cao, Reo Song, Alina Sorescu [...]

Journal of Marketing

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Review article

First published 2006-7

How Good Is Good News? Technology Depth,Book-to-Market Ratio,and Innovative Events

Qiao Liu

Journal of Accounting,Auditing & Finance

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