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Retricted access

Research article

First published 2018-9

A Conceptual Framework for Retro Marketing in Sport

Zach Scola, Brian S. Gordon

Sport Marketing Quarterly

Retricted access

Case report

First published 2018-5

Establishing a retro-marketing rental company

Justin O’Brien

The International Journal of Entrepreneurship and Innovation

Retricted access

Other

First published 2002-12

Marketing—The Retro Revolution

Mark Peterson

Journal of Macromarketing

Retricted access

Research article

First published 2020-12

Exploring the Explicit and Implicit Appeal of Retro Sport Logos

Brendan Dwyer, Zach Scola, Joris Drayer

Sport Marketing Quarterly

Retricted access

Research article

First published 2024-10

The impact of retro imagery on historic travel intentions

Aaron J. Schibik, Peggy O. Shields, Timothy J. Schibik

Journal of Vacation Marketing

Retricted access

Research article

First published 2024-3

Exploring the National Hockey League's Reverse Retro Campaign: Response to Pseudo-Nostalgia in Uniform Design

Nicholas Burton

Sport Marketing Quarterly

Retricted access

Research article

First published 2007-09

Are we nearly there yet? On the retro-dominant logic of marketing

Stephen Brown

Marketing Theory

Retricted access

Research article

First published 2008-12

Reliability and Validity of Goniometric Turnout Measurements Compared with MRI and Retro-Reflective Markers

Gayanne Grossman, Kevin N. Waninger, Arkady Voloshin [...]

Journal of Dance Medicine & Science

Open access

Research article

First published 2021-6

The haunting specter of retro consumption

Oscar Ahlberg, Joel Hietanen, Tuomas Soila

Marketing Theory

Retricted access

Research article

First published 2023-8

Of tubes and telegrams: The names of social media platforms and messenger services

Claudia Gerhards

Convergence: The International Journal of Research into New Media Technologies

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