Search results: Sage Journals

Restricted accessResearch articleFirst published January 30, 2023

Image retargeting quality assessment: A survey

Yingchun Guo, Dan Wang, Gang Yan [...]

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Restricted accessResearch articleFirst published July, 2021

The Double-Edged Effects of E-Commerce Cart Retargeting: Does Retargeting Too Early Backfire?

Jing Li, Xueming Luo, Xianghua Lu [...]

Journal of Marketing

Restricted accessResearch articleFirst published June, 2019

An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing

Navdeep S. Sahni, Sridhar Narayanan, Kirthi Kalyanam

Journal of Marketing Research

Free accessResearch articleFirst published January, 2024

Being Emotionally Supportive: Exploring the Value of Emotional Appeals Retargeting in Recovering Consumers of Financial Services

Tian Lu, Xianghua Lu, Hui Yang [...]

Production and Operations Management

Restricted accessResearch articleFirst published October, 2013

When Does Retargeting Work? Information Specificity in Online Advertising

Anja Lambrecht, Catherine Tucker

Journal of Marketing Research

Restricted accessResearch articleFirst published 2025

Costco’s Black Friday versus Cyber Monday: Mastering retargeted advertising

Vaidhyanathan Sajan, PS Rajeswari

Journal of Information Technology Teaching Cases

Restricted accessResearch articleFirst published October, 2013

When Does Retargeting Work? Information Specificity in Online Advertising

Anja Lambrecht, Catherine Tucker

Journal of Marketing Research

Restricted accessResearch articleFirst published August, 2024

Showing or Hiding? The Impact of Visibility of General Conditions of Use on Retargeted Ad Intrusiveness and Perceived Ethicality of Mobile Apps

Jean-François Toti, Nadia Steils

Journal of Interactive Marketing

Restricted accessResearch articleFirst published August, 2026

Prospecting Versus Retargeting: Insights from a Geography-Based Field Experiment

Jeffrey S. Larson, Jeffrey P. Dotson

Journal of Interactive Marketing

Open accessResearch articleFirst published 2026

Environment-sensitive motion modelling in healthcare with synthetic retargeting

Xiaodong Guan, Robert Gray, Yee-Haur Mah [...]

DIGITAL HEALTH

Restricted accessResearch articleFirst published January 30, 2023

Image retargeting quality assessment: A survey

Yingchun Guo, Dan Wang, Gang Yan [...]

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Restricted accessResearch articleFirst published July, 2021

The Double-Edged Effects of E-Commerce Cart Retargeting: Does Retargeting Too Early Backfire?

Jing Li, Xueming Luo, Xianghua Lu [...]

Journal of Marketing

Restricted accessResearch articleFirst published June, 2019

An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing

Navdeep S. Sahni, Sridhar Narayanan, Kirthi Kalyanam

Journal of Marketing Research

Free accessResearch articleFirst published January, 2024

Being Emotionally Supportive: Exploring the Value of Emotional Appeals Retargeting in Recovering Consumers of Financial Services

Tian Lu, Xianghua Lu, Hui Yang [...]

Production and Operations Management

Restricted accessResearch articleFirst published October, 2013

When Does Retargeting Work? Information Specificity in Online Advertising

Anja Lambrecht, Catherine Tucker

Journal of Marketing Research

Restricted accessResearch articleFirst published 2025

Costco’s Black Friday versus Cyber Monday: Mastering retargeted advertising

Vaidhyanathan Sajan, PS Rajeswari

Journal of Information Technology Teaching Cases

Restricted accessResearch articleFirst published October, 2013

When Does Retargeting Work? Information Specificity in Online Advertising

Anja Lambrecht, Catherine Tucker

Journal of Marketing Research

Restricted accessResearch articleFirst published August, 2024

Showing or Hiding? The Impact of Visibility of General Conditions of Use on Retargeted Ad Intrusiveness and Perceived Ethicality of Mobile Apps

Jean-François Toti, Nadia Steils

Journal of Interactive Marketing

Restricted accessResearch articleFirst published August, 2026

Prospecting Versus Retargeting: Insights from a Geography-Based Field Experiment

Jeffrey S. Larson, Jeffrey P. Dotson

Journal of Interactive Marketing

Open accessResearch articleFirst published 2026

Environment-sensitive motion modelling in healthcare with synthetic retargeting

Xiaodong Guan, Robert Gray, Yee-Haur Mah [...]

DIGITAL HEALTH