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Research article

First published 2008-2

Using Item Response Theory to Measure Extreme Response Style in Marketing Research: A Global Investigation

Martijn G. De Jong, Jan-Benedict E.M. Steenkamp, Jean-Paul Fox [...]

Journal of Marketing Research

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Research article

First published 2001-5

Response Styles in Marketing Research: A Cross-National Investigation

Hans Baumgartner, Jan-Benedict E.M. Steenkamp

Journal of Marketing Research

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Other

First published 1985-04

Improving Response Rates in Marketing Research Course Projects

Joseph A. Bellizzi, Robert E. Hite

Journal of Marketing Education

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Research article

First published 2018-5

Examining survey response styles in cross-cultural marketing research: A comparison between Mexican and South Korean respondents

Christoph Beuthner, Maren Friedrich, Carsten Herbes [...]

International Journal of Market Research

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Research article

First published 2002-11

Informants in Organizational Marketing Research: Why Use Multiple Informants and how to Aggregate Responses

Gerrit H. Van Bruggen, Gary L. Lilien, Manish Kacker

Journal of Marketing Research

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Research article

First published 2022-5

The Convergence of Sustainability and Marketing: Transforming Marketing to Respond to a New World

Ruth N. Bolton

Australasian Marketing Journal

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Research article

First published 2006-9

Viewpoint - Response to the Trouble with Marketing Research is Marketing Researchers' by Nigel F. Piercy

Rosie Campbell

International Journal of Market Research

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Research article

First published 1945-10

The Use of Taste Response Tests in Market Research

Gideon Hadary

Journal of Marketing

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Research article

First published 1976-8

The Researcher's Sample: A Review of the Choice of Respondents in Marketing Research

Steven E. Permut, Allen J. Michel, Monica Joseph

Journal of Marketing Research

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Research article

First published 1973-2

Analyzing Free-Response Data in Marketing Research

Paul E. Green, Yoram Wind, Arun K. Jain

Journal of Marketing Research

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