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Research article

First published 2024-1

Reselling/Agency Selling and Online Intermediaries’ Information Sharing With Manufacturers and Resellers

Xiaogang Lin, Qiang Lin, Ying-Ju Chen

Production and Operations Management

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Research article

First published 2008-2

The Dual Effect of Resellers on Electronic Business Adoption by SMEs

Vladimir Vanyushyn

The International Journal of Entrepreneurship and Innovation

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Research article

First published 2010-7

Energizing the Reseller's Sales Force: The Power of Brand Identification

Douglas E. Hughes, Michael Ahearne

Journal of Marketing

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Research article

First published 2016-9

Understanding Value-Added Resellers’ Assortments of Multicomponent Systems

Sourav Ray, Mark E. Bergen, George John

Journal of Marketing

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Research article

First published 1995-2

The Effects of Supplier Fairness on Vulnerable Resellers

Nirmalya Kumar, Lisa K. Scheer, Jan-Benedict E.M. Steenkamp

Journal of Marketing Research

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Research article

First published 1992-5

Assessing Reseller Performance from the Perspective of the Supplier

Nirmalya Kumar, Louis W. Stern, Ravi S. Achrol

Journal of Marketing Research

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Research article

First published 2012-11

Impact of Reseller's Forecasting Accuracy on Channel Member Performance

Ying‐Ju Chen, Wenqiang Xiao

Production and Operations Management

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Research article

First published 2000-01

Understanding the Relationships among Brands,Consumers,and Resellers

Frederick E. Webster

Journal of the Academy of Marketing Science

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Research article

First published 1992-7

An Examination of Reseller Buyer Attitudes toward Order of Brand Entry

Frank H. Alpert, Michael A. Kamins, John L. Graham

Journal of Marketing

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Research article

First published 2003-4

The Structure of Reseller Goals and Performance in Marketing Channels

Ravi S. Achrol, Michael J. Etzel

Journal of the Academy of Marketing Science

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