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Articles (465)

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1-10 of 465 results for relationship marketing orientation

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Select article: Perceptual Market Orientation Gap and Its Impact on Relationship Quality and Patient Loyalty

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Review article

First published 2013-6

Perceptual Market Orientation Gap and Its Impact on Relationship Quality and Patient Loyalty

Jin-An Huang, Rhay-Hung Weng, Chi-Shiun Lai [...]

Evaluation & the Health Professions

Select article: The Effects of Relationship Marketing Orientation on Business Performance in the Hotel Industry

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Research article

First published 2006-11

The Effects of Relationship Marketing Orientation on Business Performance in the Hotel Industry

Leo Y. M. Sin, Alan C. B. Tse, Haksin Chan [...]

Journal of Hospitality & Tourism Research

Select article: Effects of Supplier Market Orientation on Distributor Market Orientation and the Channel Relationship: The Distributor Perspective

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Research article

First published 1998-7

Effects of Supplier Market Orientation on Distributor Market Orientation and the Channel Relationship: The Distributor Perspective

Judy A. Siguaw, Penny M. Simpson, Thomas L. Baker

Journal of Marketing

Select article: Market Orientation,Relationship Marketing Orientation,and Business Performance: The Moderating Effects of Economic Ideology and Industry Type

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Research article

First published 2005-3

Market Orientation,Relationship Marketing Orientation,and Business Performance: The Moderating Effects of Economic Ideology and Industry Type

Leo Y.M. Sin, Alan C.B. Tse, Oliver H.M. Yau [...]

Journal of International Marketing

Select article: Visitor Relationship Orientation of Destination Marketing Organizations

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Research article

First published 2011-7

Visitor Relationship Orientation of Destination Marketing Organizations

Steven Pike, Samantha Murdy, Ian Lings

Journal of Travel Research

Select article: Examining the Market Orientation-Performance Relationship: A Context-Specific Study

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Research article

First published 1998-04

Examining the Market Orientation-Performance Relationship: A Context-Specific Study

Kamalesh Kumar, Ram Subramanian, Charles Yauger

Journal of Management

Select article: Does Competitive Environment Moderate the Market Orientation-Performance Relationship?

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Research article

First published 1994-1

Does Competitive Environment Moderate the Market Orientation-Performance Relationship?

Stanley F. Slater, John C. Narver

Journal of Marketing

Select article: The Effects of Strategy Type on the Market Orientation–Performance Relationship

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Research article

First published 2000-10

The Effects of Strategy Type on the Market Orientation–Performance Relationship

Ken Matsuno, John T. Mentzer

Journal of Marketing

Select article: A Study of the Relationships Between Generation,Market Orientation,and Innovation in Family Firms

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Research article

First published 2011-9

A Study of the Relationships Between Generation,Market Orientation,and Innovation in Family Firms

Lien Beck, Wim Janssens, Marion Debruyne [...]

Family Business Review

Select article: Do Social Network Relationships and Overseas Market Orientation Affect SMEs’ International Performance? A Dynamic Internationalization Capability Perspective

Open access

Research article

First published 2023-1

Do Social Network Relationships and Overseas Market Orientation Affect SMEs’ International Performance? A Dynamic Internationalization Capability Perspective

Michael Yao-Ping Peng, Yong-Sheng Chang

Sage Open

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