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Articles (621)

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1-10 of 621 results for relational marketing effort

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Select article: Transactions vs. Relationships: What Should the Company Emphasize?

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Research article

First published 2005-08

Transactions vs. Relationships: What Should the Company Emphasize?

Gila E. Fruchter, Simon P. Sigué

Journal of Service Research

Select article: Managing Relational Exchanges

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Research article

First published 2004-11

Managing Relational Exchanges

Gila E. Fruchter, Simon Pierre Sigué

Journal of Service Research

Select article: Linking Marketing Efforts To Financial Outcome: an Exploratory Study in Tourism and Hospitality Contexts

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Research article

First published 2009-05

Linking Marketing Efforts To Financial Outcome: an Exploratory Study in Tourism and Hospitality Contexts

Basak Denizci, Xiang (Robert) Li

Journal of Hospitality & Tourism Research

Select article: On the Measurement of Entrepreneurial Behavior in Not-For-Profit Organizations: Implications for Social Marketing

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First published 1998-12

On the Measurement of Entrepreneurial Behavior in Not-For-Profit Organizations: Implications for Social Marketing

Michael H. Morris, Mary L. Joyce

Social Marketing Quarterly

Select article: Toward a Theoretical Framework of Collaborative Destination Marketing

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Research article

First published 2007-08

Toward a Theoretical Framework of Collaborative Destination Marketing

Youcheng Wang, Zheng Xiang

Journal of Travel Research

Select article: Utilizing Consumer Expectational Data to Allocate Promotional Efforts

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Research article

First published 1969-4

Utilizing Consumer Expectational Data to Allocate Promotional Efforts

J. Alex Murray

Journal of Marketing

Select article: Effort for Payment

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Research article

First published 2004-11

Effort for Payment

James Heyman, Dan Ariely

Psychological Science

Select article: The Role of Marketization in the Europeanization of Defense Industry Policy

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Research article

First published 2010-6

The Role of Marketization in the Europeanization of Defense Industry Policy

Malena Britz

Bulletin of Science,Technology & Society

Select article: Graphology: A New Marketing Research Technique

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Research article

First published 1967-11

Graphology: A New Marketing Research Technique

James U. McNeal

Journal of Marketing Research

Select article: Impact of Mergers and Acquisitions on Firms’ Export Competitiveness

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Research article

First published 2017-3

Impact of Mergers and Acquisitions on Firms’ Export Competitiveness

Pulak Mishra, Neha Jaiswal

South Asia Economic Journal

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