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1-10 of 168 results for reference price model

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Select article: A Reference-Dependent Model of the Price–Quality Heuristic

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Research article

First published 2014-4

A Reference-Dependent Model of the Price–Quality Heuristic

Ayelet Gneezy, Uri Gneezy, Dominique Oliέ Lauga

Journal of Marketing Research

Select article: An Efficient Algorithm for Dynamic Pricing Using a Graphical Representation

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Research article

First published 2020-10

An Efficient Algorithm for Dynamic Pricing Using a Graphical Representation

Maxime C. Cohen, Swati Gupta, Jeremy J. Kalas [...]

Production and Operations Management

Select article: Research Note: Coastal and Inland Reference Prices – a Differentiated Effect

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Research article

First published 2011-10

Research Note: Coastal and Inland Reference Prices – a Differentiated Effect

Juan L. Nicolau

Tourism Economics

Select article: Impact of Reference Prices on Product Positioning and Profits

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Research article

First published 2020-04

Impact of Reference Prices on Product Positioning and Profits

Amit Mehra, Sajeesh Sajeesh, Sudhir Voleti

Production and Operations Management

Select article: Specifying Price Judgments with Range–Frequency Theory in Models of Brand Choice

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Research article

First published 2009-10

Specifying Price Judgments with Range–Frequency Theory in Models of Brand Choice

Ronald W. Niedrich, Danny Weathers, R. Carter Hill [...]

Journal of Marketing Research

Select article: Re-examining Price's Conjectures on the Structure of Reference Networks: Results from the Special Relativity,Spatial Diffusion Modeling and Role Analysis Literatures

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Research article

First published 1997-08

Re-examining Price's Conjectures on the Structure of Reference Networks: Results from the Special Relativity,Spatial Diffusion Modeling and Role Analysis Literatures

Stéphane Baldi, Lowell L. Hargens

Social Studies of Science

Select article: Contextual Effects of Reference Prices in Retail Advertisements

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Research article

First published 1991-7

Contextual Effects of Reference Prices in Retail Advertisements

Abhijit Biswas, Edward A. Blair

Journal of Marketing

Select article: Contextual and Temporal Components of Reference Price

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Research article

First published 1994-1

Contextual and Temporal Components of Reference Price

K. N. Rajendran, Gerard J. Tellis

Journal of Marketing

Select article: Reference Price Research: Review and Propositions

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Research article

First published 2005-10

Reference Price Research: Review and Propositions

Tridib Mazumdar, S.P. Raj, Indrajit Sinha

Journal of Marketing

Select article: The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value,Transaction Value,and Behavioral Intentions

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Research article

First published 1998-4

The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value,Transaction Value,and Behavioral Intentions

Dhruv Grewal, Kent B. Monroe, R. Krishnan

Journal of Marketing

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