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Retricted access

Research article

First published 2017-8

Managing Dual Identities in Nonprofit Rebranding: An Exploratory Study

Zoe Lee, Humphrey Bourne

Nonprofit and Voluntary Sector Quarterly

Retricted access

Research article

First published 2021-3

The Influence of Logo Change on Brand Loyalty and the Role of Attitude toward Rebranding and Logo Evaluation

Antonio S. Williams, Sungwook Son, Patrick Walsh [...]

Sport Marketing Quarterly

Open access

Research article

First published 2019-12

Rebranding of NewsHunt to Dailyhunt: Dilemma of Future Direction

Bikramjit Rishi, Archit Kacker, Syamantak Hazra

Emerging Economies Cases Journal

Retricted access

Research article

First published 2015-3

Brand Reconciliation? A Case Study of ITV's 2013 Rebrand

Ross Garner

Critical Studies in Television: The International Journal of Television Studies

Open access

Research article

First published 2017

What Happens to a Nursing Home Chain When Private Equity Takes Over? A Longitudinal Case Study

Aline Bos, Charlene Harrington

INQUIRY: The Journal of Health Care Organization,Provision,and Financing

Retricted access

Research article

First published 2018-8

Hyperinflation of Vasopressors (Vasopressin,Norepinephrine,Ephedrine,etc)

Ashley Thompson Quan, Fanny Li

Journal of Pharmacy Practice

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Case report

First published 2026-3

Pak Dairy: Brand Transfer—Amplify Your Brand

Saqib Ali, Hasan Zahid, Nadeem Khalid [...]

Asian Journal of Management Cases

Retricted access

Research article

First published 2006-09

Doing the business

Douglas Laird

Business Information Review

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Other

First published 2009-03

Corporate branding and brand architecture: a conceptual framework

Laurent Muzellec, Mary C. Lambkin

Marketing Theory

Retricted access

Research article

First published 2007-07

(Re)Branding the Big Easy

Kevin Fox Gotham

Urban Affairs Review

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