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Retricted access

Research article

First published 2017-8

Managing Dual Identities in Nonprofit Rebranding: An Exploratory Study

Zoe Lee, Humphrey Bourne

Nonprofit and Voluntary Sector Quarterly

Retricted access

Research article

First published 2009-08

Hotel Rebranding and Rescaling

Bjorn Hanson, Anna S. Mattila, John W. O'Neill [...]

Cornell Hospitality Quarterly

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Research article

First published 2021-3

The Influence of Logo Change on Brand Loyalty and the Role of Attitude toward Rebranding and Logo Evaluation

Antonio S. Williams, Sungwook Son, Patrick Walsh [...]

Sport Marketing Quarterly

Retricted access

Research article

First published 2015-12

What's in a Brand Name? Assessing the Impact of Rebranding in the Hospitality Industry

Yi-Lin Tsai, Chekitan s. Dev, Pradeep Chintagunta

Journal of Marketing Research

Retricted access

Research article

First published 2023-6

Factors Influencing Fan Acceptance or Rejection of a Sport Team's Revolutionary Rebrand

Jason Simmons, Michael L. Naraine, Chris Greenwell

Sport Marketing Quarterly

Retricted access

Research article

First published 2012-4

Leveraging Rebranding of ‘Unattractive’ Nation Brands to Stimulate Post-Disaster Tourism

Olusanmi C. Amujo, Olutayo Otubanjo

Tourist Studies

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Research article

First published 2015-3

Brand Reconciliation? A Case Study of ITV's 2013 Rebrand

Ross Garner

Critical Studies in Television: The International Journal of Television Studies

Open access

Research article

First published 2017-4

Nation Rebranding Through a New Approach to Cultural Diplomacy: A Case Study of Mauritius

Santosh Kumar Pudaruth

Sage Open

Open access

Research article

First published 2019-12

Rebranding of NewsHunt to Dailyhunt: Dilemma of Future Direction

Bikramjit Rishi, Archit Kacker, Syamantak Hazra

Emerging Economies Cases Journal

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Case report

First published 2026-3

Maa Hotels: Rebranding and Digital Transformation

Anubhav Mishra, Sambit Kumar Sahu, Sayli Kingaonkar

Asian Journal of Management Cases

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