You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (79)

Journals (0)

1-10 of 79 results for really new products

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: Consumer Innovativeness Influence on Really New Product Adoption

Retricted access

Research article

First published 2012-8

Consumer Innovativeness Influence on Really New Product Adoption

Chih-Wei Chao, Mike Reid, Felix T. Mavondo

Australasian Marketing Journal

Select article: As Time Goes By: Do Cold Feet Follow Warm Intentions for Really New versus Incrementally New Products?

Retricted access

Research article

First published 2008-6

As Time Goes By: Do Cold Feet Follow Warm Intentions for Really New versus Incrementally New Products?

David L. Alexander, John G. Lynch, Qing Wang

Journal of Marketing Research

Select article: Measuring Preferences for Really New Products

Retricted access

Research article

First published 2003-11

Measuring Preferences for Really New Products

Steve Hoeffler

Journal of Marketing Research

Select article: Premarket Forecasting of Really-New Products

Retricted access

Research article

First published 1996-1

Premarket Forecasting of Really-New Products

Glen L. Urban, Bruce D. Weinberg, John R. Hauser

Journal of Marketing

Select article: Adoption of New and Really New Products: The Effects of Self-Regulation Systems and Risk Salience

Retricted access

Research article

First published 2007-5

Adoption of New and Really New Products: The Effects of Self-Regulation Systems and Risk Salience

Michal Herzenstein, Steven S. Posavac, J. Joško Brakus

Journal of Marketing Research

Select article: Market Pioneer and Early Follower Survival Risks: A Contingency Analysis of Really New versus Incrementally New Product-Markets

Retricted access

Research article

First published 2006-1

Market Pioneer and Early Follower Survival Risks: A Contingency Analysis of Really New versus Incrementally New Product-Markets

Sungwook Min, Manohar U. Kalwani, William T. Robinson

Journal of Marketing

Select article: Divergent Versus Relevant Ads: How Creative Ads Affect Purchase Intention for New Products

Retricted access

Research article

First published 2024-4

Divergent Versus Relevant Ads: How Creative Ads Affect Purchase Intention for New Products

Hui Jiang, Paul R. Messinger, Yifei Liu [...]

Journal of Marketing Research

Select article: Consumer Adoption of New Products: Independent versus Interdependent Self-Perspectives

Retricted access

Research article

First published 2014-3

Consumer Adoption of New Products: Independent versus Interdependent Self-Perspectives

Zhenfeng Ma, Zhiyong Yang, Mehdi Mourali

Journal of Marketing

Select article: The Link between Attractiveness of “Extrabrand” Attributes and the Adoption of Innovations

Retricted access

Research article

First published 1999-07

The Link between Attractiveness of “Extrabrand” Attributes and the Adoption of Innovations

Thomas C. Boyd, Charlotte H. Mason

Journal of the Academy of Marketing Science

Select article: New near Infrared Spectroscopy Products at Pittcon 2016

Retricted access

News

First published 2016-5

New near Infrared Spectroscopy Products at Pittcon 2016

Ian Michael

NIR news

1
2
3
•••
8
10 / page

Article type

Publication date

Subjects

Access