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Retricted access

Research article

First published 2021-7

Real-Time Brand Reputation Tracking Using Social Media

Roland T. Rust, William Rand, Ming-Hui Huang [...]

Journal of Marketing

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Research article

First published 2026

Virtual destination brand experiences shaping real-world travel intentions: Evidence from global and Vietnamese discourse

Thai-Ha Nguyen, Van Huy Le, Quang Tin Pham [...]

Tourism and Hospitality Research

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Announcement

First published 2014-02

The Effects of Virtual Experience on Attitudes Toward Real Brands

Pawel Dobrowolski, Grzegorz Pochwatko, Maciek Skorko [...]

Cyberpsychology,Behavior,and Social Networking

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Research article

First published 2009-9

Flagship Brand Stores within Virtual Worlds: The Impact of Virtual Store Exposure on Real-Life Attitude toward the Brand and Purchase Intent

Michael Haenlein, Andreas M. Kaplan

Recherche et Applications en Marketing (English Edition)

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Other

First published 2026

Agentic AI in Branding: Driving Hyper-personalization and Real-time Adaptation

Sandeep Puri, Jaideep A. Pradhan, Bernadette G. Bernabe [...]

Global Business Review

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Research article

First published 2010-6

Name-Letter Branding under Scrutiny: Real Products,New Algorithms,and the Probability of Buying

Stefan Stieger

Perceptual and Motor Skills

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Research article

First published 2022-11

Achieving Brand Engagement and Brand Equity Through Co-creation Process

Teresa Pereira, Sandra Maria Correia Loureiro, Eduardo Moraes Sarmento

Journal of Creative Communications

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Research article

First published 2018-12

Family Firm Reputation and Humanization: Consumers and the Trust Advantage of Family Firms Under Different Conditions of Brand Familiarity

Susanne Beck, Reinhard Prügl

Family Business Review

Open access

Research article

First published 2026-1

A real-world retrospective cohort study comparing brand-name febuxostat (feburic) and generic febuxostat (feuri)

Shang-Feng Tsai, Ming-Ju Wu, Cheng-Hsu Chen

Science Progress

Open access

Research article

First published 2023

Managing neolocalism outside the locale in real ale and craft beer entrepreneurship: The case of Ben Lui Brewery

David M Brown

The International Journal of Entrepreneurship and Innovation

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