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Articles (204)

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1-10 of 204 results for rational appeals

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Select article: Need for Cognition as Determinant of Response to Rational and Emotional Ad Appeals

Retricted access

Research article

First published 2005-5

Need for Cognition as Determinant of Response to Rational and Emotional Ad Appeals

Richa Agrawal, Vinay Patangia

Management and Labour Studies

Select article: Different Impacts of Advertising Appeals on Advertising Attitude for High and Low Involvement Products

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Research article

First published 2015-6

Different Impacts of Advertising Appeals on Advertising Attitude for High and Low Involvement Products

Mahsa Akbari

Global Business Review

Select article: Predispositions and the Comparative Effectiveness of Rational,Emotional and Discrepant Appeals for Both High Involvement and Low Involvement Products

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Research article

First published 1987-03

Predispositions and the Comparative Effectiveness of Rational,Emotional and Discrepant Appeals for Both High Involvement and Low Involvement Products

John H. Holmes, Kenneth E. Crocker

Journal of the Academy of Marketing Science

Select article: Exploring the Relative Effectiveness of Emotional,Rational,and Combination Advertising Appeals on Sport Consumer Behavior

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Research article

First published 2018-6

Exploring the Relative Effectiveness of Emotional,Rational,and Combination Advertising Appeals on Sport Consumer Behavior

Seunghwan Lee, Bob Heere

Sport Marketing Quarterly

Select article: Examining the moderating role of rational-versus emotional-focused websites

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Research article

First published 2014-4

Examining the moderating role of rational-versus emotional-focused websites

Michael Lwin, Ian Phau, Yu-An Huang [...]

Journal of Vacation Marketing

Select article: Emotional and rational product appeals in televised food advertisements for children: analysis of commercials shown on US broadcast networks

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Other

First published 2007-12

Emotional and rational product appeals in televised food advertisements for children: analysis of commercials shown on US broadcast networks

Randy M. Page, Aaron Brewster

Journal of Child Health Care

Select article: How Can Leaders Make Their Followers to Commit to the Organization? The Importance of Influence Tactics

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Research article

First published 2019-12

How Can Leaders Make Their Followers to Commit to the Organization? The Importance of Influence Tactics

Shakti Chaturvedi, Irfan A. Rizvi, Enias Thomas Pasipanodya

Global Business Review

Select article: Appealing for Local Control and Spatial Inequality: Reforming Governance and Development Rationalities in Southern California

Open access

Research article

First published 2026-3

Appealing for Local Control and Spatial Inequality: Reforming Governance and Development Rationalities in Southern California

Alejandra Reyes

Journal of Planning Education and Research

Select article: Appeal of Rational-Emotive and Client-Centered Therapies to First-Year Psychology and Non-Psychology Students

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Research article

First published 1982-6

Appeal of Rational-Emotive and Client-Centered Therapies to First-Year Psychology and Non-Psychology Students

Yoram Jaffe, David A. Kipper

Psychological Reports

Select article: Bounded Rationality in Career Choices: How Cognitive Biases Appear in Adolescent Career Exploration

Open access

Research article

First published 2026

Bounded Rationality in Career Choices: How Cognitive Biases Appear in Adolescent Career Exploration

Ghassani Swaryandini, Geetanjali Basarkod, Clarence Ng [...]

Journal of Career Development

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