Sage Journals: Discover world-class research

Retricted access

Research article

First published 2006-07

Radio Advertising in American Political Campaigns

L. Marvin Overby, Jay Barth

American Politics Research

Retricted access

Research article

First published 2020-12

Journalists as radio advertising endorsers in news or talk radio stations

Clara Muela-Molina, Josefa D Martín-Santana, Eva Reinares-Lara

Journalism

Open access

Research article

First published 2015-7

Effectiveness of Radio Spokesperson'S Gender,Vocal Pitch and Accent and the Use of Music in Radio Advertising

Josefa D. Martín-Santana, Clara Muela-Molina, Eva Reinares-Lara [...]

BRQ Business Research Quarterly

Retricted access

Research article

First published 2015-11

Music in radio advertising: Effects on radio spokesperson credibility and advertising effectiveness

Josefa D. Martín-Santana, Eva Reinares-Lara, Clara Muela-Molina

Psychology of Music

Retricted access

Research article

First published 2011-9

Spanish-Language Radio Advertisements and Latino Voter Turnout in the 2006 Congressional Elections

Costas Panagopoulos, Donald P. Green

Political Research Quarterly

Retricted access

Research article

First published 1957-9

The Advertiser Looks at Radio … Again!

William A. Mindak

Journalism & Mass Communication Quarterly

Retricted access

Research article

First published 1998-12

Implicit Memory for Radio Advertising

Timothy J. Perfect, Alex Edwards

Psychological Reports

Retricted access

Research article

First published 1979-1

Time-Compressed Speech in Radio Advertising

Priscilla Labarbera, James Maclachlan

Journal of Marketing

Retricted access

Research article

First published 2013-5

The Influences of Verbal Smell References in Radio Advertisements

Eric A. Davis, Vincent P. Magnini, Pamela A. Weaver [...]

Journal of Hospitality & Tourism Research

Retricted access

Research article

First published 1958-9

Listener Opinions of Radio-TV Advertising Claims

Pat Cranston

Journalism & Mass Communication Quarterly

Search results