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Articles (374)

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1-10 of 374 results for quantitative marketing models

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Select article: Book Review: Marketing Models: Quantitative Applications

Retricted access

Book review

First published 1974-8

Book Review: Marketing Models: Quantitative Applications

Journal of Marketing Research

Select article: Book Review: Marketing Models: Quantitative and Behavioral

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Book review

First published 1974-8

Book Review: Marketing Models: Quantitative and Behavioral

Journal of Marketing Research

Select article: Book Review: Quantitative Models in Marketing Research

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Book review

First published 2003-2

Book Review: Quantitative Models in Marketing Research

Leonard J. Parsons

Journal of Marketing Research

Select article: Book Review: Marketing Models: Quantitative and Behavioral

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Book review

First published 1966-8

Book Review: Marketing Models: Quantitative and Behavioral

F. B. Evans

Journal of Marketing Research

Select article: A Quantitative Model of the Oil Tanker Market in the Arabian Gulf

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Research article

First published 2023-09

A Quantitative Model of the Oil Tanker Market in the Arabian Gulf

Lutz Kilian, Nikos Nomikos, Xiaoqing Zhou

The Energy Journal

Select article: Book Review: 39-article Supplement …: Marketing Models: Quantitative and Behavioral

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Book review

First published 1966-1

Book Review: 39-article Supplement …: Marketing Models: Quantitative and Behavioral

Charles L. Broome

Journal of Marketing

Select article: The Importance of Modeling Temporal Dependence of Timing and Quantity in Direct Marketing

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Research article

First published 2009-8

The Importance of Modeling Temporal Dependence of Timing and Quantity in Direct Marketing

Lichung Jen, Chien-Heng Chou, Greg M. Allenby

Journal of Marketing Research

Select article: Models That Matter: How Quantitative Marketing Research Can Impact Public Policy

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Research article

First published 2022-7

Models That Matter: How Quantitative Marketing Research Can Impact Public Policy

Koen Pauwels, Vanessa Gail Perry

Journal of Public Policy & Marketing

Select article: Quantile and expectile copula-based hidden Markov regression models for the analysis of the cryptocurrency market

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Research article

First published 2025-10

Quantile and expectile copula-based hidden Markov regression models for the analysis of the cryptocurrency market

Beatrice Foroni, Luca Merlo, Lea Petrella

Statistical Modelling

Select article: Construction of real-time deviation electric quantity control model for regional electricity spot market

Open access

Research article

First published 2022-7

Construction of real-time deviation electric quantity control model for regional electricity spot market

Dongge Zhu, Rui Ma, Xuwei Xia [...]

Measurement and Control

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