Search results: Sage Journals

Restricted accessResearch articleFirst published May, 1989

Schematic information processing: Direct marketing and purchase decisions

Syed H. Akhter

Journal of Interactive Marketing

Restricted accessResearch articleFirst published May, 1975

Eli P. Cox

Journal of Marketing Research

Restricted accessResearch articleFirst published November, 2000

Harvir S. Bansal, Peter A. Voyer

Journal of Service Research

Restricted accessResearch articleFirst published November 20, 2018

Nuzhat Fatema

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Restricted accessResearch articleFirst published February, 1987

Fred Böker

Journal of Marketing Research

Restricted accessResearch articleFirst published November, 1978

Jacob Jacoby, Robert W. Chestnut, William A. Fisher

Journal of Marketing Research

Restricted accessResearch articleFirst published January, 1990

Molly Eckman, Mary Lynn Damhorst, Sara J. Kadolph

Clothing and Textiles Research Journal

Restricted accessResearch articleFirst published March, 2020

Aurélie Dehling, Eric Vernette

Recherche et Applications en Marketing (English Edition)

Restricted accessResearch articleFirst published September, 1990

Soyeon Shim, Mary Frances Drake

Clothing and Textiles Research Journal

Restricted accessResearch articleFirst published March, 2026

Basma Taieb, Jean-Éric Pelet

Recherche et Applications en Marketing (English Edition)