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Articles (273)

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1-10 of 273 results for public service advertising

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Select article: Transitivity of kinetic typography: theory and application to a case study of a public service advertisement

Retricted access

Research article

First published 2017-5

Transitivity of kinetic typography: theory and application to a case study of a public service advertisement

Xianzhong He

Visual Communication

Select article: Evaluation of the “Lose Your Excuse” Public Service Advertising Campaign for Tweens to Save Energy

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Research article

First published 2011-10

Evaluation of the “Lose Your Excuse” Public Service Advertising Campaign for Tweens to Save Energy

Jane T. Bertrand, Patty Goldman, Natalia Zhivan [...]

Evaluation Review

Select article: Sugar-Sweetened Beverage-Related Public Service Advertisements and Their Influence on Parents

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Research article

First published 2015-12

Sugar-Sweetened Beverage-Related Public Service Advertisements and Their Influence on Parents

Amy Jordan, Amy Bleakley, Michael Hennessy [...]

American Behavioral Scientist

Select article: Child(Hood) Abuse: Constructing the Australian Public in Public Service Advertisements

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Research article

First published 2001-5

Child(Hood) Abuse: Constructing the Australian Public in Public Service Advertisements

Marc Brennan

Media International Australia

Select article: Public Service Advertisements: Emotions and Empathy Guide Prosocial Behavior

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Research article

First published 1994-1

Public Service Advertisements: Emotions and Empathy Guide Prosocial Behavior

Richard P. Bagozzi, David J. Moore

Journal of Marketing

Select article: An empirical analysis of the public’s attitudes toward advertising chiropractic services: A comparative cross-sectional study

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Research article

First published 2017-2

An empirical analysis of the public’s attitudes toward advertising chiropractic services: A comparative cross-sectional study

H Ronald Moser, Gordon L Freeman

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Select article: Felons in Possession: Examining the Impact of a Public Service Advertising Campaign and Sentence Enhancements

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Research article

First published 2004-12

Felons in Possession: Examining the Impact of a Public Service Advertising Campaign and Sentence Enhancements

Alexander M. Holsinger, Kenneth J. Novak

Justice Research and Policy

Select article: Your Country Needs You? Advertising,Public Relations and the Promotion of Military Service in Peacetime Britain

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Research article

First published 2020-6

Your Country Needs You? Advertising,Public Relations and the Promotion of Military Service in Peacetime Britain

Brendan Maartens

Media,War & Conflict

Select article: Coronavirus,Demons,and War: Visual and Multimodal Metaphor in Chinese Public Service Advertisements

Open access

Research article

First published 2022-1

Coronavirus,Demons,and War: Visual and Multimodal Metaphor in Chinese Public Service Advertisements

Debing Feng, Xiangxiang Wu

Sage Open

Select article: “Why Do You Think They Call It Dope?”: Richard Nixon’s National Mass Media Campaign Against Drug Abuse

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Research article

First published 2018-9

“Why Do You Think They Call It Dope?”: Richard Nixon’s National Mass Media Campaign Against Drug Abuse

Stephen Siff

Journalism & Communication Monographs

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