Sage Journals: Discover world-class research

Retricted access

Research article

First published 2019-12

Digital Segmentation of Priority Populations in Public Health

W. Douglas Evans, Christopher N. Thomas, Dionisios Favatas [...]

Health Education & Behavior

Open access

Research article

First published 2020-2

Shifting public engagement: How media coverage of climate change conferences affects climate change audience segments

Anke Wonneberger, Marijn H. C. Meijers, Andreas R. T. Schuck

Public Understanding of Science

Retricted access

Other

First published 2008-12

Breaking down the Stakeholder Environment: Explicating Approaches to the Segmentation of Publics for Public Relations Research

Jeong-Nam Kim, Lan Ni, Bey-Ling Sha

Journalism & Mass Communication Quarterly

Retricted access

Research article

First published 2004-5

Market Segmentation Strategy,Competitive Advantage,and Public Policy: Grounding Segmentation Strategy in Resource-Advantage Theory

Shelby D. Hunt, Dennis B. Arnett

Australasian Marketing Journal

Retricted access

Research article

First published 2023-5

Audience segmentation analysis of public intentions to get a COVID-19 vaccine in Australia

Jagadish Thaker, Lucy M. Richardson, David C. Holmes

Public Understanding of Science

Retricted access

Research article

First published 1991-07

Health Lifestyles: Audience Segmentation Analysis for Public Health Interventions

Michael D. Slater, June A. Flora

Health Education & Behavior

Retricted access

Research article

First published 2017

Public Transit Market Research of Low-Income Commuters Using Attitude-Based Market Segmentation Approach: Case Study of Fushun,China

Long Cheng, Xuewu Chen, William H. K. Lam [...]

Transportation Research Record: Journal of the Transportation Research Board

Retricted access

Research article

First published 2013-9

Intersectionality and publics: How exploring publics’ multiple identities questions basic public relations concepts

Jennifer Vardeman-Winter, Natalie Tindall, Hua Jiang

Public Relations Inquiry

Open access

Research article

First published 2024-9

Interactive cue matters: The moderation role of situational factors in the effects of user comments on news sharing

Nicky Chang Bi, Ruonan Zhang, Peiqin Chen

Communication and the Public

Retricted access

Research article

First published 2014-9

Publishing from the periphery: Structural heterogeneity and segmented circuits. The evaluation of scientific publications for tenure in Argentina’s CONICET

Fernanda Beigel

Current Sociology

Search results