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Retricted access

Research article

First published 2026-2

Investigating the Transformative Power of Brand Love in Destination Crisis Recovery

Hui Zhang, Hong Zhu

Journal of Travel Research

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Other

First published 2000-9

Brand Identity in Public Health: A CDC Case Study

Susan D. Kirby

Social Marketing Quarterly

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Other

First published 2009-11

Time to reassert public health’s core brand values

Jeff French

Perspectives in Public Health

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Research article

First published 2020-3

US Centers for Disease Control and Prevention’s HEADS UP branding and evaluation process

Dana Waltzman, Rosanne Hoffman, Zoe Donnell [...]

Health Education Journal

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Research article

First published 2022-12

How source-level and message-level factors influence journalists’ social media visibility during a public health crisis

Xinzhi Zhang, Rui Zhu

Journalism

Open access

Research article

First published 2025-4

Sense of Control and Belonging: How Hotel Brands Counter Consumers’ Perceived Threats During a Public Health Crisis

Xiaobo Xu, Kaigeng Li, Gaoyu Chen [...]

Sage Open

Retricted access

Research article

First published 2014-6

Investigating the Role of Brand Equity in Predicting the Relationship Between Message Exposure and Parental Support for Their Child’s Physical Activity

Jocelyn W. Jarvis, Ryan E. Rhodes, Sameer Deshpande [...]

Social Marketing Quarterly

Open access

Research article

First published 2022-8

Healthy and Delicious: Responsible Branding of Snacks

Outi-Maaria Palo-oja, Juuso Nieminen

South Asian Journal of Business and Management Cases

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Other

First published 2007-6

Prevention Effects of an Anti-Tobacco Brand on Adolescent Smoking Initiation

W. Douglas Evans, Jeanette Renaud, Jonathan Blitstein [...]

Social Marketing Quarterly

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Other

First published 2009-12

Exploring the Influence of the VERB™ Brand Using a Brand Equity Framework

Simani M. Price, Lance D. Potter, Barnali Das [...]

Social Marketing Quarterly

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