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Research article

First published 2007-02

Advertising and Publicity: Suggested New Applications for Tourism Marketers

Marsha D. Loda, William Norman, Kenneth F. Backman

Journal of Travel Research

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Research article

First published 2016-11

Native Advertising as a New Public Relations Tactic

Kaye D. Sweetser, Sun Joo (Grace) Ahn, Guy J. Golan [...]

American Behavioral Scientist

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Research article

First published 2020-8

Can Viagra Advertising Make More Babies? Direct-to-Consumer Advertising on Public Health Outcomes

Tongil “TI” Kim, Diwas KC

Journal of Marketing Research

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Research article

First published 2019-7

Why Us?! How Members of Minority Groups React to Public Health Advertisements Featuring Their Own Group

Mohammed El Hazzouri, Leah K. Hamilton

Journal of Public Policy & Marketing

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Research article

First published 2017-10

Exposure to Tobacco Advertising,Promotion Among the Adult Population in Vietnam and Its Implications for Public Health

Le Thi Thanh Huong, Tran Khanh Long, Tran Thi Van Anh [...]

Asia Pacific Journal of Public Health

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Research article

First published 2020-9

Do marketing and alcohol treatment/public health experts think televised alcohol advertisements abide by regulatory guidelines?

Kelly Lloyd, Elaine Cameron, Hannah Williams [...]

Journal of Health Psychology

Free access

Research article

First published 2024-5

Revisiting the Impact of the Pandemic on Cultural Diversity in Advertising and Public Relations Courses

Sung Eun Park, Yeojin Kim, Eunyoung Kim

Journal of Advertising Education

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Research article

First published 2023-5

Societal Spillovers of TV Advertising: Social Distancing During a Public Health Crisis

Ayan Ghosh Dastidar, Sarang Sunder, Denish Shah

Journal of Marketing

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Research article

First published 1981-2

Advertising and Public Policy: The Macroeconomic Effects of Advertising

Robert Jacobson, Franco M. Nicosia

Journal of Marketing Research

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Research article

First published 2017-5

Transitivity of kinetic typography: theory and application to a case study of a public service advertisement

Xianzhong He

Visual Communication

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