Sage Journals: Discover world-class research

Retricted access

Research article

First published 2023-5

Mind the Age Gap! How Problematic Internet Use Affects Adults’ and Emerging Adults’ Well-Being and Prosocial Consumer Behavior

Francesco Raggiotto, Elvis Mazzoni, Mariagrazia Benassi [...]

Journal of Interactive Marketing

Retricted access

Research article

First published 2025-1

The Prosocial Ambassador Effect: Adopting an Ambassador Role Increases Sustainable Behavior

Corinne M.K. Hassler, Martin Mende, Maura L. Scott [...]

Journal of Marketing

Retricted access

Research article

First published 2017-9

Getting Consumers to Recycle NOW ! When and Why Cuteness Appeals Influence Prosocial and Sustainable Behavior

Tingting Wang, Anirban Mukhopadhyay, Vanessa M. Patrick

Journal of Public Policy & Marketing

Open access

Research article

First published 2025-10

Retributive Philanthropy

Ethan Milne, Kirk Kristofferson, Miranda R. Goode

Journal of Marketing Research

Open access

Research article

First published 2024-10

Exploring the Relationship Between Different Consumer Behaviors and Subjective Well-Being in Japan: A Focus on Prosocial,Sustainable,Experiential,and Conspicuous Consumption

Shaowen Ni, Hideo Ueichi

Sage Open

Retricted access

Research article

First published 2022-12

Addressing the Cause-Related Marketing Paradox for Luxury Brands to Increase Prosocial Behavior and Well-Being

Sukhyun Kim, Kiwan Park, L. J. Shrum

Journal of Macromarketing

Retricted access

Research article

First published 2018-4

How Deviations from Performance Norms Impact Charitable Donations

Alexis M. Allen, Meike Eilert, John Peloza

Journal of Marketing Research

Retricted access

Research article

First published 2021-12

To What Extent Is Trust a Prerequisite for Charitable Giving? A Systematic Review and Meta-Analysis

Cassandra M. Chapman, Matthew J. Hornsey, Nicole Gillespie

Nonprofit and Voluntary Sector Quarterly

Retricted access

Research article

First published 2021-2

Creating Loyal Prosocial Transformative Service Consumers: A Proposed Model With Direct and Indirect Effects

Rory Mulcahy, Rebekah Russell-Bennett, Jo Previte

Australasian Marketing Journal

Retricted access

Research article

First published 2025-8

Beyond Strong Bonds: A Typology of and Motivational Insights into Online Brand Defenders

Clemens Ammann, Andrea Giuffredi-Kähr, Bettina Nyffenegger [...]

Journal of Interactive Marketing

Search results