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Articles (48)

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1-10 of 48 results for project-based marketing course

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Select article: Would You Rather . . . a Simulation or a Client-Based Project? A Case Study of Experiential Learning Methods in Digital Marketing Analytics Courses

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Research article

First published 2024-12

Would You Rather . . . a Simulation or a Client-Based Project? A Case Study of Experiential Learning Methods in Digital Marketing Analytics Courses

Shaoling (Katee) Zhang, Lisa L. Scribner

Journal of Marketing Education

Select article: Marketing Education on the Internet: A World Wide Web Based Introductory Marketing Course Design for the Virtual-U Project in Distance Education at Simon Fraser University

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Research article

First published 1997-12

Marketing Education on the Internet: A World Wide Web Based Introductory Marketing Course Design for the Virtual-U Project in Distance Education at Simon Fraser University

Brahm Canzer

Journal of Marketing Education

Select article: Creating International Community Service Learning Experiences in a Capstone Marketing-Projects Course

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Research article

First published 2010-8

Creating International Community Service Learning Experiences in a Capstone Marketing-Projects Course

Lynn E. Metcalf

Journal of Marketing Education

Select article: Future Proof and Real-World Ready: The Role of Live Project-Based Learning in Students’ Skill Development

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Research article

First published 2021-8

Future Proof and Real-World Ready: The Role of Live Project-Based Learning in Students’ Skill Development

Andrew J. Rohm, Matt Stefl, Noriko Ward

Journal of Marketing Education

Select article: Using Secondary Data in Marketing Research: A Project That Melds Web and Off-Web Sources

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Research article

First published 2001-12

Using Secondary Data in Marketing Research: A Project That Melds Web and Off-Web Sources

Stephen B. Castleberry

Journal of Marketing Education

Select article: Fostering Value Cocreation Using an Agency-Style Client Project in Marketing Education

Open access

Research article

First published 2026-4

Fostering Value Cocreation Using an Agency-Style Client Project in Marketing Education

Chiharu Ishida, Peter Kaufman, Mark Gibson [...]

Journal of Marketing Education

Select article: Integrating Marketing Courses to Enhance Team-Based Experiential Learning

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Research article

First published 2000-04

Integrating Marketing Courses to Enhance Team-Based Experiential Learning

L. Michelle Bobbitt, Scott A. Inks, Katie J. Kemp [...]

Journal of Marketing Education

Select article: Service Learning Inputs and Outcomes in a Personal Selling Course

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Research article

First published 2006-04

Service Learning Inputs and Outcomes in a Personal Selling Course

David J. Hagenbuch

Journal of Marketing Education

Select article: Incorporating Transformative Consumer Research Into the Consumer Behavior Course Experience

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Other

First published 2010-12

Incorporating Transformative Consumer Research Into the Consumer Behavior Course Experience

Ed Petkus

Journal of Marketing Education

Select article: Marketing Inclusion: A Social Justice Project for Diversity Education

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Research article

First published 2020-4

Marketing Inclusion: A Social Justice Project for Diversity Education

Sonya A. Grier

Journal of Marketing Education

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