Search results

Articles (7)

Journals (0)

1-7 of 7 results for programmatic buying

Sort by:

Relevance

Select all

Sort by:

Relevance

Open access

Research article

First published 2024-11

Teaching Programmatic Buying in a Media Planning Class

Linwan Wu, Allyssa Andrews

Journal of Advertising Education

Retricted access

Research article

First published 2019-11

Automating the audience commodity: The unacknowledged ancestry of programmatic advertising

Lee McGuigan

New Media & Society

Retricted access

Research article

First published 2016-2

Party–voter linkages derived from the calculus of voting model: Electoral mobilization in Ecuador

Thomas Mustillo

Rationality and Society

Retricted access

Research article

First published 2026

Community Coalitions Implementing and Sustaining Policy,Systems and Environment Strategies for Rural Health Equity

Lauren M. Bigger, April Hermstad, Regine Haardörfer [...]

Health Education & Behavior

Retricted access

Research article

First published 2018-2

TV Viewing and Advertising Targeting

Yiting Deng, Carl F. Mela

Journal of Marketing Research

Retricted access

Research article

First published 2014-11

Improving Contraceptive Choice

Samantha Garbers, Kathleen Flandrick, Dayana Bermudez [...]

Health Promotion Practice

Retricted access

Research article

First published 2023-02

Adapting and Implementing an Evidence-Based Reentry Intervention for Incarcerated Transgender Women: Lessons Learned

Jae M. Sevelius, Danielle A. Castro, Vanessa Warri [...]

Journal of Correctional Health Care