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Articles (26)

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1-10 of 26 results for programmatic advertising

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Select article: My Experience in Teaching Programmatic Advertising

Retricted access

Research article

First published 2019-11

My Experience in Teaching Programmatic Advertising

Hairong Li

Journal of Advertising Education

Select article: Automating the audience commodity: The unacknowledged ancestry of programmatic advertising

Retricted access

Research article

First published 2019-11

Automating the audience commodity: The unacknowledged ancestry of programmatic advertising

Lee McGuigan

New Media & Society

Select article: Enhancing Credibility in Programmatic Advertising: A Conceptual Model of Transparency,Optimality,and Safety Surveillance

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Research article

First published 2025

Enhancing Credibility in Programmatic Advertising: A Conceptual Model of Transparency,Optimality,and Safety Surveillance

Dae-Yun Park

Journalism & Mass Communication Quarterly

Select article: TV Viewing and Advertising Targeting

Retricted access

Research article

First published 2018-2

TV Viewing and Advertising Targeting

Yiting Deng, Carl F. Mela

Journal of Marketing Research

Select article: Efficient Large-Scale Internet Media Selection Optimization for Online Display Advertising

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Research article

First published 2018-8

Efficient Large-Scale Internet Media Selection Optimization for Online Display Advertising

Courtney Paulson, Lan Luo, Gareth M. James

Journal of Marketing Research

Select article: Beyond Clicktivism: What Makes Digitally Native Activism Effective? An Exploration of the Sleeping Giants Movement

Open access

Research article

First published 2021-7

Beyond Clicktivism: What Makes Digitally Native Activism Effective? An Exploration of the Sleeping Giants Movement

Yevgeniya Li, Jean-Grégoire Bernard, Markus Luczak-Roesch

Social Media + Society

Select article: “Anything That Can Be Traded,Will Be Traded”: The Contests to Automate and Financialize Advertising Futures Markets

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Research article

First published 2022-9

“Anything That Can Be Traded,Will Be Traded”: The Contests to Automate and Financialize Advertising Futures Markets

Samuel Kininmonth

Television & New Media

Select article: Immediate Responses of Online Brand Search and Price Search to TV Ads

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Research article

First published 2019-7

Immediate Responses of Online Brand Search and Price Search to TV Ads

Rex Yuxing Du, Linli Xu, Kenneth C. Wilbur

Journal of Marketing

Select article: Programmatic creative: AI can think but it cannot feel

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Research article

First published 2022-2

Programmatic creative: AI can think but it cannot feel

Marat Bakpayev, Tae Hyun Baek, Patrick van Esch [...]

Australasian Marketing Journal

Select article: Teaching Programmatic Buying in a Media Planning Class

Open access

Research article

First published 2024-11

Teaching Programmatic Buying in a Media Planning Class

Linwan Wu, Allyssa Andrews

Journal of Advertising Education

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