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1-10 of 3790 results for program marketing

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Select article: Marketing Agility in Subsidiaries: Market Orientation and Marketing Program Standardization as the “Twin Engines” of Performance

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Research article

First published 2023-6

Marketing Agility in Subsidiaries: Market Orientation and Marketing Program Standardization as the “Twin Engines” of Performance

Ayşegül Özsomer, Bernard Simonin, Timo Mandler

Journal of International Marketing

Select article: The Current State of Marketing Doctoral Programs: Trends,Challenges,and Opportunities

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Research article

First published 2025

The Current State of Marketing Doctoral Programs: Trends,Challenges,and Opportunities

O. C. Ferrell, Paul Radich, Linda Ferrell [...]

Journal of Marketing Education

Select article: Understanding Relationship Marketing and Loyalty Program Effectiveness in Global Markets

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Research article

First published 2015-9

Understanding Relationship Marketing and Loyalty Program Effectiveness in Global Markets

Joshua T. Beck, Kelly Chapman, Robert W. Palmatier

Journal of International Marketing

Select article: Competing Loyalty Programs: Impact of Market Saturation,Market Share,and Category Expandability

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Research article

First published 2009-1

Competing Loyalty Programs: Impact of Market Saturation,Market Share,and Category Expandability

Yuping Liu, Rong Yang

Journal of Marketing

Select article: Experiences of Farmers Market Vendors in a Healthy Food Incentive Program

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Research article

First published 2023-5

Experiences of Farmers Market Vendors in a Healthy Food Incentive Program

Rosario Silva, Matthew A. Gannon, Jessica H. Presley [...]

Health Promotion Practice

Select article: What Causes Social Marketing Programs to Fail? A Qualitative Study

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Research article

First published 2021-6

What Causes Social Marketing Programs to Fail? A Qualitative Study

M. Bilal Akbar, Liz Foote, Clidna Soraghan [...]

Social Marketing Quarterly

Select article: Developing Graduate Marketing Programs for Economies in Transition

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Research article

First published 2007-12

Developing Graduate Marketing Programs for Economies in Transition

Petr G. Chadraba, Robert D. O'Keefe

Journal of Marketing Education

Select article: Industry Assessment of the Contribution of Patient Support Programs,Market Research Programs,and Social Media to Patient Safety

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Research article

First published 2019-11

Industry Assessment of the Contribution of Patient Support Programs,Market Research Programs,and Social Media to Patient Safety

Jeremy Jokinen, Dominique Bertin, Bruce Donzanti [...]

Therapeutic Innovation & Regulatory Science

Select article: Marketing the Hospitality Program to Community College Transfer Students

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Research article

First published 1990-5

Marketing the Hospitality Program to Community College Transfer Students

Patricia E. Diaz, William H. Samenfink

Journal of Hospitality & Tourism Research

Select article: The impact of social media marketing on the dissemination of mini program in social network with different community structure

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Research article

First published 2025-10

The impact of social media marketing on the dissemination of mini program in social network with different community structure

Tian Tian, Narisa Zhao

Journal of Information Science

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