Marketing the Hospitality Program to Community College Transfer Students

Abstract

The articulation process of community college students into a four-year hospitality program was examined to determine why the students chose a particular institution. In addition, the types and origins of problems in the articulation process were analyzed. A profile of the transfer student was developed. Finally, marketing recommendations were made for the four-year hospitality program to increase enrollment with community college students.

Keywords

Articulation community college transfer student marketing hospitality program enrollment

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