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Research article

First published 2013-3

Establishing Profitable Customer Loyalty for Multinational Companies in the Emerging Economies: A Conceptual Framework

V. Kumar, Amalesh Sharma, Riddhi Shah [...]

Journal of International Marketing

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Research article

First published 2003-09

GREENING THE SERVICE PROFIT CHAIN: THE IMPACT OF ENVIRONMENTAL MANAGEMENT PRACTICES

GEORGE I. KASSINIS, ANDREAS C. SOTERIOU

Production and Operations Management

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Research article

First published 2019-9

Rewards Strategy: A Key Driver of Service–Profit Chain

Pankaj M. Madhani

Compensation & Benefits Review

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Research article

First published 2009-4

The Effectiveness of Customized Promotions in Online and Offline Stores

Jie Zhang, Michel Wedel

Journal of Marketing Research

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Research article

First published 2015-12

Demographic Profile and Customer Loyalty: A Study of Organised Retail Sector

Ajitabh Dash

SEDME (Small Enterprises Development,Management & Extension Journal): A worldwide window on MSME Studies

Open access

Research article

First published 2024-12

Redistar Versus Velocity

Sabeeha Fatma

Emerging Economies Cases Journal

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Research article

First published 2013-7

Inter‐Scale Assessment & Comparison of Customer Loyalty in Banking Industry: An Empirical Study

Alok Kumar Rai, Medha Srivastava

Metamorphosis: A Journal of Management Research

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Research article

First published 2009-5

Reversing the Logic: The Path to Profitability through Relationship Marketing

V. Kumar, Ilaria Dalla Pozza, J. Andrew Petersen [...]

Journal of Interactive Marketing

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Research article

First published 1998-08

Employee Satisfaction,Customer Loyalty,and Financial Performance

Gary W. Loveman

Journal of Service Research

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Research article

First published 2020-7

A Link Between Attitudinal and Behavioral Loyalty of Service Customers

Shivani Saini, Jagwinder Singh

Business Perspectives and Research

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