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Articles (344)

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1-10 of 344 results for professional brands

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Select article: Working It: Managing Professional Brands in Prestigious Posts

Retricted access

Research article

First published 2021-3

Working It: Managing Professional Brands in Prestigious Posts

Marie-Agnès Parmentier, Eileen Fischer

Journal of Marketing

Select article: Diversification,Branding,and Performance of Professional Service Firms

Open access

Research article

First published 2018-8

Diversification,Branding,and Performance of Professional Service Firms

Carolina Castaldi, Marco S. Giarratana

Journal of Service Research

Select article: Professional “brand”,personal identity and resistance to change in the Canadian accounting profession

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Research article

First published 2007-05

Professional “brand”,personal identity and resistance to change in the Canadian accounting profession

Alan J. Richardson, D.G. Brian Jones

Accounting History

Select article: Spectator-Based Brand Equity in Professional Soccer

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Research article

First published 2013-3

Spectator-Based Brand Equity in Professional Soccer

Rui Biscaia, Abel Correia, Stephen Ross [...]

Sport Marketing Quarterly

Select article: Examining the Importance of Brand Equity in Professional Sport

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Other

First published 1999-3

Examining the Importance of Brand Equity in Professional Sport

lames M. Gladden, George R. Milne

Sport Marketing Quarterly

Select article: Dehumanization of Professional Athletes and Implications for Brand Attachment

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Research article

First published 2023-9

Dehumanization of Professional Athletes and Implications for Brand Attachment

Ben Larkin, Brendan Dwyer, Chad Goebert

Sport Marketing Quarterly

Select article: Examining the use of Professional Sport Teams as a Brand Extension Strategy in Korean Professional Baseball

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Other

First published 2015-12

Examining the use of Professional Sport Teams as a Brand Extension Strategy in Korean Professional Baseball

Patrick Walsh, Hansol Hwang, Choong Hoon Lim [...]

Sport Marketing Quarterly

Select article: Selling brands while staying “Authentic”: The professionalization of Instagram influencers

Open access

Research article

First published 2021-2

Selling brands while staying “Authentic”: The professionalization of Instagram influencers

Loes van Driel, Delia Dumitrica

Convergence: The International Journal of Research into New Media Technologies

Select article: Development of a Brand Extension Decision-Making Model for Professional Sport Teams

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Research article

First published 2012-12

Development of a Brand Extension Decision-Making Model for Professional Sport Teams

Patrick Walsh, Seungbum Lee

Sport Marketing Quarterly

Select article: The Link between Brand Equity and On-Field Performance in Professional Sports: An Exploratory Study

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Research article

First published 2018-9

The Link between Brand Equity and On-Field Performance in Professional Sports: An Exploratory Study

Stefan Hattula

Sport Marketing Quarterly

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