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Articles (56)

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1-10 of 56 results for professional brand identity

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Select article: Professional “brand”,personal identity and resistance to change in the Canadian accounting profession

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Research article

First published 2007-05

Professional “brand”,personal identity and resistance to change in the Canadian accounting profession

Alan J. Richardson, D.G. Brian Jones

Accounting History

Select article: Professional identity construction among social work agencies

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Research article

First published 2021-7

Professional identity construction among social work agencies

Hui Yang, Ruxin Wang, Honglin Chen

Journal of Social Work

Select article: The Paradoxes of Self-Branding

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Research article

First published 2017-8

The Paradoxes of Self-Branding

Michal Pagis, Galit Ailon

Work and Occupations

Select article: How Corporate Social Responsibility and Social Identities Lead to Corporate Brand Equity: An Evaluation in the Context of Sport Teams as Brand Extensions

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Research article

First published 2021-3

How Corporate Social Responsibility and Social Identities Lead to Corporate Brand Equity: An Evaluation in the Context of Sport Teams as Brand Extensions

Shang-Chun Ma, Kyriaki Kaplanidou

Sport Marketing Quarterly

Select article: Theorizing the role of ‘the brand’ in criminal justice: The case of Integrated Offender Management

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Research article

First published 2015-9

Theorizing the role of ‘the brand’ in criminal justice: The case of Integrated Offender Management

Harry Annison, Ben Bradford, Eli Grant

Criminology & Criminal Justice

Select article: Riding Around Stigma

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Research article

First published 2017-10

Riding Around Stigma

Ophir Sefiha

Communication & Sport

Select article: Working It: Managing Professional Brands in Prestigious Posts

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Research article

First published 2021-3

Working It: Managing Professional Brands in Prestigious Posts

Marie-Agnès Parmentier, Eileen Fischer

Journal of Marketing

Select article: Transforming Consumers into Brands: Tracing Transformation Processes of the Practice of Blogging ☆

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Research article

First published 2018-8

Transforming Consumers into Brands: Tracing Transformation Processes of the Practice of Blogging ☆

Antonia Erz, Anna-Bertha Heeris Christensen

Journal of Interactive Marketing

Select article: Media work,identity,and the motivations that shape branding practices among journalists: An explanatory framework

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Research article

First published 2019-4

Media work,identity,and the motivations that shape branding practices among journalists: An explanatory framework

Logan Molyneux, Seth C Lewis, Avery E Holton

New Media & Society

Select article: Entangled expertise: Women’s use of social media in entrepreneurial work

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Research article

First published 2019-10

Entangled expertise: Women’s use of social media in entrepreneurial work

Annette Naudin, Karen Patel

European Journal of Cultural Studies

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