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Articles (145)

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1-10 of 145 results for production and marketing interface

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Select article: The Impact of the Marketing–R&D Interface on New Product Export Performance: A Contingency Analysis

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Research article

First published 1999-03

The Impact of the Marketing–R&D Interface on New Product Export Performance: A Contingency Analysis

Tiger Li

Journal of International Marketing

Select article: Should Ad Spending Increase or Decrease before a Recall Announcement? The Marketing–Finance Interface in Product-Harm Crisis Management

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Research article

First published 2015-9

Should Ad Spending Increase or Decrease before a Recall Announcement? The Marketing–Finance Interface in Product-Harm Crisis Management

Haibing Gao, Jinhong Xie, Qi Wang [...]

Journal of Marketing

Select article: Interface of Marketing and R&D Personnel in the Product Innovation Stream

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Research article

First published 1975-01

Interface of Marketing and R&D Personnel in the Product Innovation Stream

M. James Dunn, Boyd M. Harnden

Journal of the Academy of Marketing Science

Select article: A Model for Studying R&D–Marketing Interface in the Product Innovation Process

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Research article

First published 1986-4

A Model for Studying R&D–Marketing Interface in the Product Innovation Process

Ashok K. Gupta, S. P. Raj, David Wilemon

Journal of Marketing

Select article: Special Issue of Production and Operations Management on Marketing and Operations Management Interfaces and Coordination

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Other

First published 2006-09

Special Issue of Production and Operations Management on Marketing and Operations Management Interfaces and Coordination

Production and Operations Management

Select article: The New Product Portfolio Innovativeness–Stock Returns Relationship: The Role of Large Individual Investors’ Culture

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Research article

First published 2018-11

The New Product Portfolio Innovativeness–Stock Returns Relationship: The Role of Large Individual Investors’ Culture

Paola Cillo, David A. Griffith, Gaia Rubera

Journal of Marketing

Select article: So,Sue Me…If You Can! How Legal Changes Diminishing Managers’ Risk of Being Held Liable by Shareholders Affect Firms’ Likelihood to Recall Products

Open access

Research article

First published 2024-9

So,Sue Me…If You Can! How Legal Changes Diminishing Managers’ Risk of Being Held Liable by Shareholders Affect Firms’ Likelihood to Recall Products

Arvid O.I. Hoffmann, Chee S. Cheong, Hoàng-Long Phan [...]

Journal of Marketing

Select article: Joint Ordering and Pricing Strategies for Managing Substitutable Products

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Research article

First published 2007-01

Joint Ordering and Pricing Strategies for Managing Substitutable Products

Christopher S. Tang, Rui Yin

Production and Operations Management

Select article: Share Repurchases and Myopia: Implications on the Stock and Consumer Markets

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Research article

First published 2018-3

Share Repurchases and Myopia: Implications on the Stock and Consumer Markets

David Bendig, Daniel Willmann, Steffen Strese [...]

Journal of Marketing

Select article: Cross-Disability Access to Widely Varying Electronic Product Types Using a Simple Interface Set

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Review article

First published 2000-7

Cross-Disability Access to Widely Varying Electronic Product Types Using a Simple Interface Set

Gregg C. Vanderheiden, Chris M. Law

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

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