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Research article

First published 2017-3

Where Is the Toothpaste? A Systematic Review of the Use of the Product Strategy in Social Marketing

Timothy Edgar, Marian Huhman, Gregory A. Miller

Social Marketing Quarterly

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Research article

First published 2005-10

Environmental Marketing Strategy and Firm Performance: Effects on New Product Performance and Market Share

William E. Baker, James M. Sinkula

Journal of the Academy of Marketing Science

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Research article

First published 2018

Product market competition,asset strategy and enterprise operating liabilities

Chuanhui Ma, Yongping Ruan, Kai Zheng

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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Research article

First published 2013-4

The weakest link? Product market strategies,skill and pay in the hotel industry

Caroline Lloyd, Chris Warhurst, Eli Dutton

Work,Employment and Society

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Research article

First published 2017-2-24

A fuzzy optimization method to select marketing strategies for new products based on similar cases

Yao Zhang, Xin Guan

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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Research article

First published 2023-9

A Theory of Product-Form Strategy: When to Market Know-How,Components,or Systems?

Kellilynn M. Frias, Mrinal Ghosh, Narayan Janakiraman [...]

Journal of Marketing

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Research article

First published 2023-5

Competitive Imitation Strategy for New Product-Market Success

Sungwook Min, Namwoon Kim

Australasian Marketing Journal

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Research article

First published 1995-03

Performance Implications of International Product Strategies and the Integration of Marketing Activities

Claudio Carpano, James J. Chrisman

Journal of International Marketing

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Research article

First published 2010-10

Why Do Product-Market Strategies Fail? A Sociostructural Examination Under Conditions of Adherence

Paul Hughes, Mathew Hughes, Robert E. Morgan

Group & Organization Management

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Research article

First published 1991-01

Developing Global Products and Marketing Strategies: A Construct and a Research Agenda

James Wills, A. Coskun Samli, Laurence Jacobs

Journal of the Academy of Marketing Science

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