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Articles (11)

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1-10 of 11 results for product-harm crisis management

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Select article: Should Ad Spending Increase or Decrease before a Recall Announcement? The Marketing–Finance Interface in Product-Harm Crisis Management

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Research article

First published 2015-9

Should Ad Spending Increase or Decrease before a Recall Announcement? The Marketing–Finance Interface in Product-Harm Crisis Management

Haibing Gao, Jinhong Xie, Qi Wang [...]

Journal of Marketing

Select article: Consumer learning in a turbulent Market environment: Modeling Consumer Choice Dynamics after a Product-harm Crisis

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Research article

First published 2011-4

Consumer learning in a turbulent Market environment: Modeling Consumer Choice Dynamics after a Product-harm Crisis

Yi Zhao, Ying Zhao, Kristiaan Helsen

Journal of Marketing Research

Select article: Shifting Standards in Consumer Evaluations of Global and Local Brands After Product-Harm Crises

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Research article

First published 2024-9

Shifting Standards in Consumer Evaluations of Global and Local Brands After Product-Harm Crises

Eda Sayin, Nilüfer Z. Aydınoğlu, Ayşegül Özsomer [...]

Journal of International Marketing

Select article: Product harm crisis at the crossroads: monitoring recovery of replacement products

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Research article

First published 1992-12

Product harm crisis at the crossroads: monitoring recovery of replacement products

George J. Siomkos, Gary Kurzbard

Organization & Environment

Select article: What Is (and Isn’t) a Product Recall?

Open access

Research article

First published 2024-10

What Is (and Isn’t) a Product Recall?

Vivek Astvansh, Kersi D. Antia, Gerard J. Tellis

Journal of Public Policy & Marketing

Select article: Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises

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First published 2013-3

Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises

Kathleen Cleeren, Harald J. van Heerde, Marnik G. Dekimpe

Journal of Marketing

Select article: Does a Firm's Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alternatives during Product-Harm Crises

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First published 2009-11

Does a Firm's Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alternatives during Product-Harm Crises

Yubo Chen, Shankar Ganesan, Yong Liu

Journal of Marketing

Select article: A Neoliberal Response to an Urban Crisis: Emergency Management in Flint,MI

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Research article

First published 2019-1

A Neoliberal Response to an Urban Crisis: Emergency Management in Flint,MI

David Fasenfest

Critical Sociology

Select article: Crisis Management Strategies and the Long-Term Effects of Product Recalls on Firm Value

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Research article

First published 2017-9

Crisis Management Strategies and the Long-Term Effects of Product Recalls on Firm Value

Yan Liu, Venkatesh Shankar, Wonjoo Yun

Journal of Marketing

Select article: From degradation to reproduction: Environmental justice and the racialized politics of environmental quality in Detroit

Open access

Research article

First published 2025-10

From degradation to reproduction: Environmental justice and the racialized politics of environmental quality in Detroit

Nicole Van Lier

Environment and Planning E: Nature and Space

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