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Research article

First published 2019-10

The Secret Ingredient Is Me: Customization Prompts Self-Image-Consistent Product Perceptions

Anne-Kathrin Klesse, Yann Cornil, Darren William Dahl [...]

Journal of Marketing Research

Open access

Research article

First published 2021-10

Bridging the Gap Between Product Design and Customer Engagement: Role of Self-Determined Needs Satisfaction

Hammad Bin Azam Hashmi, Chengli Shu, Syed Waqar Haider [...]

Sage Open

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Research article

First published 2017-10

The Self-Expressive Customization of a Product Can Improve Performance

Ulrike Kaiser, Martin Schreier, Chris Janiszewski

Journal of Marketing Research

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Research article

First published 2009-12

Contingent Response to Self-Customization Procedures: Implications for Decision Satisfaction and Choice

Ana Valenzuela, Ravi Dhar, Florian Zettelmeyer

Journal of Marketing Research

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Research article

First published 2003-1

Psychological Implications of Customer Participation in Co-Production

Neeli Bendapudi, Robert P. Leone

Journal of Marketing

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Research article

First published 2009-04

The Interplay between Customer Participation and Difficulty of Design Examples in the Online Designing Process and Its Effect on Customer Satisfaction: Mediational Analyses

Chia-Chi Chang, Hui-Yun Chen, I-Chiang Huang

Cyberpsychology,Behavior,and Social Networking

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Research article

First published 2023-6

Paying Twice for Aesthetic Customization? The Negative Effect of Uniqueness on a Product's Resale Value

Matthias Fuchs, Martin Schreier

Journal of Marketing Research

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Research article

First published 2013-8

Customer Attitude and Dispositions towards Customized Products: The Interaction between Customization Model and Brand ☆

Gaetano “Nino” Miceli, Maria Antonietta Raimondo, Stefania Farace

Journal of Interactive Marketing

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Research article

First published 1996-10

Can a Usable Product Flash 12:00 ? Perceived Usability is a Function of Usefulness

Amy L. Schwartz, Lynne Thomson, Colleen M. Seifert [...]

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

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Research article

First published 2024-11

Enhancing Customer Experience Design Through Hotel Innovativeness

Seonjeong (Ally) Lee

Journal of Hospitality & Tourism Research

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