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Articles (1742)

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1-10 of 1742 results for product segmentation

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Select article: Function and Aesthetics of a Product in Segmentation of the Sketch

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Research article

First published 2019

Function and Aesthetics of a Product in Segmentation of the Sketch

Stephen Ekwaro-Osire, Joao Paulo Dias

Journal of Integrated Design and Process Science

Select article: The Effects of Products’ Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency

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Research article

First published 2017-1

The Effects of Products’ Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency

Yan Liu, Krista J. Li, Haipeng (Allan) Chen [...]

Journal of Marketing

Select article: Product Testing in Segmented Markets

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Research article

First published 1969-5

Product Testing in Segmented Markets

Robert N. Reitter

Journal of Marketing Research

Select article: Market Segmentation and Product Liability

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Research article

First published 1982

Market Segmentation and Product Liability

William L. Trombetta, Fred W. Morgan

Journal of Public Policy & Marketing

Select article: The Theory of Monopolistic Competition,Marketing’s Intellectual History,and the Product Differentiation Versus Market Segmentation Controversy

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Research article

First published 2011-3

The Theory of Monopolistic Competition,Marketing’s Intellectual History,and the Product Differentiation Versus Market Segmentation Controversy

Shelby D. Hunt

Journal of Macromarketing

Select article: International Market Segmentation Based on Consumer–Product Relations

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Research article

First published 1999-2

International Market Segmentation Based on Consumer–Product Relations

Frenkel Ter Hofstede, Jan-Benedict E.M. Steenkamp, Michel Wedel

Journal of Marketing Research

Select article: Serving More Segments and Offeig More Products

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Research article

First published 1999-12

Serving More Segments and Offeig More Products

Cathy A. Enz, Gordon Potter, Judy A. Siguaw

Cornell Hospitality Quarterly

Select article: Market Segmentation,Product Differentiation,and Marketing Strategy

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Research article

First published 1987-4

Market Segmentation,Product Differentiation,and Marketing Strategy

Peter R. Dickson, James L Ginter

Journal of Marketing

Select article: Using Extremes to Design Products and Segment Markets

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Research article

First published 1995-11

Using Extremes to Design Products and Segment Markets

Greg M. Allenby, James L. Ginter

Journal of Marketing Research

Select article: Market Segmentation Based on Consumer Ratings of Proposed Product Designs

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Research article

First published 1978-11

Market Segmentation Based on Consumer Ratings of Proposed Product Designs

Murphy A. Sewall

Journal of Marketing Research

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