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Articles (12952)

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1-10 of 12952 results for product review

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Select article: Swayed by the Numbers: The Consequences of Displaying Product Review Attributes

Retricted access

Research article

First published 2018-11

Swayed by the Numbers: The Consequences of Displaying Product Review Attributes

Jared Watson, Anastasiya Pocheptsova Ghosh, Michael Trusov

Journal of Marketing

Select article: The Effects of Comparative Reviews on Product Sales

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Research article

First published 2024-5

The Effects of Comparative Reviews on Product Sales

Min Zhang, Yuzhuo Li, Lin Sun [...]

Journal of Interactive Marketing

Select article: Assertions of Expertise in Online Product Reviews

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Review article

First published 2010-1

Assertions of Expertise in Online Product Reviews

Jo Mackiewicz

Journal of Business and Technical Communication

Select article: Excellent Product … But Too Early to Say: Consumer Reactions to Tentative Product Reviews

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Research article

First published 2020-11

Excellent Product … But Too Early to Say: Consumer Reactions to Tentative Product Reviews

Kemefasu Ifie

Journal of Interactive Marketing

Select article: User experience evaluation method based on online product reviews

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Research article

First published 2021-08-11

User experience evaluation method based on online product reviews

Fangmin Cheng, Suihuai Yu, Shengfeng Qin [...]

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Select article: Buying a New Product with Inconsistent Product Reviews from Multiple Sources: The Role of Information Diagnosticity and Advertising

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Research article

First published 2021-8

Buying a New Product with Inconsistent Product Reviews from Multiple Sources: The Role of Information Diagnosticity and Advertising

Kyung-ah (Kay) Byun, Minghui Ma, Kevin Kim [...]

Journal of Interactive Marketing

Select article: Too Popular to Ignore: The Influence of Online Reviews on Purchase Intentions of Search and Experience Products

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Research article

First published 2013-8

Too Popular to Ignore: The Influence of Online Reviews on Purchase Intentions of Search and Experience Products

Fernando R. Jiménez, Norma A. Mendoza

Journal of Interactive Marketing

Select article: On the Interaction Between Cheap-Talk Advertising and Credible Product Reviews

Open access

Research article

First published 2025-2

On the Interaction Between Cheap-Talk Advertising and Credible Product Reviews

Xue Jia, Jeroen Suijs

Production and Operations Management

Select article: Dynamic Pricing and Product Quality with Review-Driven Learning

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Research article

First published 2026

Dynamic Pricing and Product Quality with Review-Driven Learning

Xin Yan, Yiwen Bian, Sandun C Perera [...]

Production and Operations Management

Select article: In search for productivity in hotel management responses to online reviews: Which and where to respond?

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Research article

First published 2025

In search for productivity in hotel management responses to online reviews: Which and where to respond?

Dieu Thi Tran, Kiet Tuan Nguyen, Da Van Huynh

Journal of Vacation Marketing

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