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Articles (1429)

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1-10 of 1429 results for product positioning strategy

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Select article: Using Product Positioning Strategies to Establish National Images: An Exercise Using Current International Events in the Marketing Classrom

Retricted access

Research article

First published 1992-04

Using Product Positioning Strategies to Establish National Images: An Exercise Using Current International Events in the Marketing Classrom

Luther (Trey) Denton

Journal of Marketing Education

Select article: Global Product R&D and the Firm's Strategic Position

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Research article

First published 1999-03

Global Product R&D and the Firm's Strategic Position

Shaoming Zou, Aysegül Özsomer

Journal of International Marketing

Select article: CarryPro Backpacks: Creating a Niche in Backpacking

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Case report

First published 2024

CarryPro Backpacks: Creating a Niche in Backpacking

Rohit Rajput, Rambalak Yadav, Vikas Chauhan

Asian Journal of Management Cases

Select article: An Investigation into Consumer Search and Evaluation Behaviour: Effect of Brand Name and Price Perceptions

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Research article

First published 2016-3

An Investigation into Consumer Search and Evaluation Behaviour: Effect of Brand Name and Price Perceptions

Kavita Sharma, Shivani Garg

Vision: The Journal of Business Perspective

Select article: Tata Nano: Case of Repositioning

Open access

Other

First published 2021-9

Tata Nano: Case of Repositioning

Chandan Parsad, Sanjeev Prashar, Vinita S. Sahay

Vikalpa: The Journal for Decision Makers

Select article: How Changes in the House Advantages of Reel Slots Affect Game Performance

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Research article

First published 2019-5

How Changes in the House Advantages of Reel Slots Affect Game Performance

Anthony F. Lucas, Katherine Spilde

Cornell Hospitality Quarterly

Select article: Maledia Broadcasting: Getting Ready to Go on Air

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Research article

First published 2024

Maledia Broadcasting: Getting Ready to Go on Air

Keyoor Purani, Priya Premi, Joffi Thomas

Asian Journal of Management Cases

Select article: Market positioning in food industry in response to public health policies

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Research article

First published 2022-07

Market positioning in food industry in response to public health policies

S. Sajeesh, Ozgur M. Araz, Terry T.‐K. Huang

Production and Operations Management

Select article: Salesperson Influence on Product Development: Insights from a Study of Small Manufacturing Organizations

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Research article

First published 2010-1

Salesperson Influence on Product Development: Insights from a Study of Small Manufacturing Organizations

Ashwin W. Joshi

Journal of Marketing

Select article: Strategy Clusters in Japanese Markets: Firm Performance Implications

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Research article

First published 1993-01

Strategy Clusters in Japanese Markets: Firm Performance Implications

Masaaki Kotabe, Dale F. Duhan

Journal of the Academy of Marketing Science

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