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1-7 of 7 results for product portfolio breadth

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Research article

First published 2014-3

A Cross-Cultural Investigation of New Product Strategies for Technological and Design Innovations

David A. Griffith, Gaia Rubera

Journal of International Marketing

Retricted access

Research article

First published 2003-2

Determining the Appropriate Depth and Breadth of a Firm's Product Portfolio

Robert Bordley

Journal of Marketing Research

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Research article

First published 2016-9

Building a Better Prelims

Anne Collins McLaughlin

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

Retricted access

Research article

First published 2016-3

Financial and Social Orientations of Microfinance Institutions in India

Muneer Babu M.

The Indian Economic Journal

Open access

Research article

First published 2018-8

Diversification,Branding,and Performance of Professional Service Firms

Carolina Castaldi, Marco S. Giarratana

Journal of Service Research

Retricted access

Research article

First published 2019-12

Factors Influencing Outreach Performance of Microfinance Sector in India

Vijeta Singh, Puja Padhi

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2003-10

Sources and Financial Consequences of Radical Innovation: Insights from Pharmaceuticals

Alina B. Sorescu, Rajesh K. Chandy, Jaideep C. Prabhu

Journal of Marketing