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Retricted access

Research article

First published 2008-11

Brand Communities and New Product Adoption: The Influence and Limits of Oppositional Loyalty

Scott A. Thompson, Rajiv K. Sinha

Journal of Marketing

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Research article

First published 2001-12

PRODUCT AND SERVICE QUALITY: THE ANTECEDENTS OF CUSTOMER LOYALTY IN THE AUTOMOTIVE INDUSTRY

SARV DEVARAJ, KHALIL F. MATTA, EDWARD CONLON

Production and Operations Management

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Research article

First published 2009-12

Customer Satisfaction with and Loyalty towards Online Travel Products: A Transaction Cost Economics Perspective

Yeong Gug Kim, Gang Li

Tourism Economics

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Research article

First published 1964-11

Why Does “Brand Loyalty” Vary over Products?

John U. Farley

Journal of Marketing Research

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Research article

First published 2023-6

Visual Branding: The Way Forward for Product Development and Customer Loyalty in Ghana

George Kankam

Asia-Pacific Journal of Management Research and Innovation

Open access

Research article

First published 2023-10

Self-Produced K-Pop Web Entertainment Program Production Components and Their Effect on Global Audience’s Program Satisfaction and Artist Loyalty—Focusing on “Going Seventeen”

Sofija Limic, Seong-Joon Limb

Sage Open

Retricted access

Research article

First published 2025

The effect of product display,availability upon perceived safety and perceived quality for word of mouth and food brand’s loyalty

Pranay Verma

Tourism and Hospitality Research

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Research article

First published 2020-6

The Effect of Brand Awareness and Use,Product Awareness and Use on Brand and Product Satisfaction: A Study of Ayurveda Products from India

Suganya Rama Chandran, Hamsalakshmi Rangarai, Satyanarayana Parayitam

Asia-Pacific Journal of Management Research and Innovation

Retricted access

Research article

First published 2013-8

Testing the Steve Jobs Hypothesis in a B2B Context

Jason Kuruzovich, Shu Han, Nevena T. Koukova [...]

Journal of Service Research

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Research article

First published 2011-5

Assessing the effectiveness of a product warranty in a health-care setting

Timothy H. Reisenwitz, Sanjay Gupta

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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