Sage Journals: Discover world-class research

Retricted access

Research article

First published 2009-6

Vertical Product Line Extension Strategies: An Evaluation of Brand Halo Effect according to Range Level

Éric Tafani, Géraldine Michel, Emmanuelle Rosa

Recherche et Applications en Marketing (English Edition)

Retricted access

Research article

First published 2016-06

Product Line Extensions and Technology Licensing with a Strategic Supplier

Liwen Chen, Stephen M. Gilbert, Yusen Xia

Production and Operations Management

Retricted access

Research article

First published 2010-2

The Impact of Product Line Extensions and Consumer Goalson the Formation of Price Image

Ryan Hamilton, Alexander Chernev

Journal of Marketing Research

Retricted access

Research article

First published 2015-11

Harmful Upward Line Extensions: Can the Launch of Premium Products Result in Competitive Disadvantages?

Fabio Caldieraro, Ling-Jing Kao, Marcus Cunha

Journal of Marketing

Retricted access

Research article

First published 2013-09

How Inventory Cost Influences Introduction Timing of Product Line Extensions

Te Tony Ke, Zuo‐Jun Max Shen, Shan Li

Production and Operations Management

Retricted access

Research article

First published 2011-7

The Asymmetric Effects of Extending Brands to Lower and Higher Quality

Timothy B. Heath, Devon DelVecchio, Michael S. McCarthy

Journal of Marketing

Retricted access

Research article

First published 2025-3

Is This for Me? Differential Responses to Skin Tone Inclusivity Initiatives by Underrepresented Consumers and Represented Consumers

Jennifer K. D’Angelo, Lea Dunn, Francesca Valsesia

Journal of Marketing

Retricted access

Research article

First published 1994-1

Market Structure,Brand Effectiveness and the Profitable Approach to New Products and Line Extensions

Dave Butler

International Journal of Market Research

Retricted access

Research article

First published 2012-3

Clinical Outcomes with Ertapenem as a First-Line Treatment Option of Infections Caused by Extended-Spectrum β-Lactamase Producing Gram-Negative Bacteria

Jeffrey J Fong, Lucia Rosé, Elizabeth A Radigan

Annals of Pharmacotherapy

Retricted access

Research article

First published 2008-7

Prevailing against Cost-Leader Competitors in the Pharmaceutical Industry

Gil Tomer

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

Search results