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Research article

First published 1984-12

Measuring The Use of the Product Life Cycle Concept by Marketing Managers: Problems and Prospects

G. R. Dowling

Australian Journal of Management

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Research article

First published 1980-11

LIFCYC: a Product Life Cycle Marketing Game

Stanley Arbeit, Joseph G. Glynn

Journal of Marketing Education

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Research article

First published 1989-7

Evolutionary Processes in Competitive Markets: Beyond the Product Life Cycle

Mary Lambkin, George S. Day

Journal of Marketing

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Research article

First published 2012-12

Product Innovations and Performance of Audit Firms in Taiwan: Consideration of Life Cycles and Market Segments

Yahn-Shir Chen, I-Ching Huang

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2011-5

Do Marketing Media Have Life Cycles? The Case of Product Placement in Movies

Ekaterina V. Karniouchina, Can Uslay, Grigori Erenburg

Journal of Marketing

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Research article

First published 2016-8

The Effects of Shared Consumption on Product Life Cycles and Advertising Effectiveness: The Case of the Motion Picture Market

Sebastiano A. Delre, Thijs L.J. Broekhuizen, Tammo H.A. Bijmolt

Journal of Marketing Research

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Research article

First published 1974-10

Market Share Strategy and the Product Life Cycle

Bernard Catry, Michel Chevalier

Journal of Marketing

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Research article

First published 2014-3

Market-widening

Thomas Cameron Burr

Marketing Theory

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Research article

First published 1975-10

“Market Share Strategy and the Product Life Cycle”: A Comment

Robert Fildes, Stephen Lofthouse

Journal of Marketing

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Book review

First published 1971-10

Book Review: Product Management: Product Life Cycles and Competitive Marketing Strategy

Parker M. Worthing

Journal of Marketing

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